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Welcome To Teach Traffic –
the one stop shop devoted to teaching you how to grow your business using Pay Per Click marketing like Google and Facebook ads

Hi, I’m Ilana Wechsler and for the last 7 years, I’ve run a Pay Per Click marketing agency – an agency which focuses on just paid traffic.

  • No website design
  • No SEO
  • Only Pay Per Click marketing

I’ve spent well over $30 million dollars in ad spend (on behalf of my clients and also on my own products) in dozens of weird and wonderful niches.


I’ve been in the trenches.
I’ve tested hundreds of approaches.
I’ve enjoyed wins…and. I’ve made mistakes.
I’ve learned what works (and what doesn’t) when
it comes to growing your business with PPC.

And I decided to package all this wealth of knowledge in one place so that business owners can tap into the power of PPC effortlessly…



The one-stop shop for teaching ALL things paid traffic

Teach Traffic is a unique online community which gives you the training tools and resources which will give you everything you need to master PPC marketing.

Think of it as a ‘Netflix’ for pay-per-click advertising.
Comprehensive video training under one roof…Ready to be watched (or rewatched) any way you want–slowly or ‘binge’ style!


At Teach Traffic, we are passionate about helping business owners learn how to grow their business using tried and tested PPC strategies — based on REAL data and REAL campaigns.

Every strategy I teach has been tested personally by me with live ad accounts.
I even reveal ‘hot off the press’ strategies I STILL use in my agency today!

Teach Traffic removes all the guesswork (and the stress) when it comes to PPC.
All you have to do is implement the trainings, sit back and enjoy the results!


Hear what Greg has to say about Teach Traffic

I've been managing Google Ads for over 10 years but learned most of my advertising skills through other smaller courses and Google resources. Those resources have been useful to show the tactical how-tos of specific tasks but were often overwhelming as they included information that I didn't need to learn. Those resources fell short on providing a topline strategy.

Ilana's course has been a huge help for me to fill in the gaps from my past training, and also provides excellent strategic advice based on her many years of experience. Once I started reviewing course materials, I quickly discovered tips on tactics and strategies that I was able to implement right away to improve my clients' accounts. I only wish I'd found her course sooner!

Christina Kettman

Over the years we have used a number of Agencies to manage our PPC campaigns without really getting any significant return on our ad-spend.

After being told about Ilana and her training program we thought before we give up on PPC, we'd give it a go at learning how to manage our own account.

Being sceptical, I first did her free Facebook training course to test it out. The course was simple to follow and straight forward to implement and in the first month of running the campaign, we generated an extra 76 leads!

So I had no hesitation in joining the membership and immediately completed the Google Ads courses.

It's now been over a year since I completed the training and I can report that we consistently get a return on ad spend of between 150-200% and I only spend a small amount of time tweaking the account.

Ilana was always there to help with any questions that I had and her passion for PPC and teaching always showed.

Mark Standeven

Working with Ilana is going to change your trajectory, full stop. She has a non-fluff approach that is frankly not common…I had guru fatigue trying to cut through all the so-called experts; shit show before finding Ilana, she actually understands the PPC business exponentially more than just analysing data.

Before working with Ilana our agency was like a shotgun, aiming everywhere and nowhere! After 3 months of working together, I feel more confident with my pricing, skills and clients… it’s like I have the answer to every situation that could possibly need to be answered on client acquisition, PPC and current tech.

If you're looking to grow, you foundthe solution, stop looking.

Marco Assanti

I was a part of Ilana's Teach Traffic course for a very critical part in my business when I needed extra help with some complicated Google ad campaigns. Ilana's course was ABSOLUTELY incredible! The material was easy to understand, her demos were invaluable and the best part was the live Q&A sessions. You could get direct advice on your campaigns and it was a great balance of strategy and practicality. Her training is worth EVERY penny and more so that you can get better results with your ad campaigns. I highly recommend her course.

Andrea Vahl

We had a fantastic experience working
with Ilana from Green Arrow Digital. We
were put in touch through referrals by a
colleague. They really are the go-to
company for all your google and facebook
marketing needs. She helped us diagnose
issue with our existing campaign and
provided excellent advice that got us from
zero google patients last week to 4 in a


Within 2 days of launching one campaign, I have actually generated 2 real good leads, which is good for me, because this is the first time I have generated good leads
from adwords.


There's an easy way to up your PPC game. It's called Green Arrow Digital. I would recommend Ilana's training to anyone interested in making more money from paid traffic.

Gary Elley

First off, just wanted to say thanks for the course.

As far as 7 day challenges go, I think you have well and truly over delivered in terms of both content and value.

Also, the fact that you were so interactive answering questions and giving feedback was another real point of difference that a lot of people seem to lack.

It has been amazing info, just what I
needed as I'm getting started with my own
and clients ads again after some time away.

Once again, really appreciate the challenge
and as far as feedback goes, it was
definitely top quality.

Tim Baker

Teach Traffic was the most comprehensive course I have seen out there! It was always updated, had real-time information and the "look over my shoulder" piece was so very helpful. Ilana was always available to ask questions and get help from. This isn't just a one-and-done, it is live support continuously! Outstanding!

Thank you Ilana!

I took a membership on Ilana’s Teach Traffic, and here is what I like most about the platform from a small business owner’s perspective:

1) Quick, no fluff, to the point, step-by-step videos on various traffic platforms with SOPs and a community of peers.

2) The peer over my shoulder is like a quick X-ray that you can learn and apply to your ad account to spot problems and areas for improvement.

3) The traffic puzzle gives you an overall picture rather than individual platforms, which are not the whole story. When you have the whole picture, the individual platform training inside makes more sense.

4) Illana’s Q&A sessions are like hotline access to an expert for any problem solving, and if you go outside, you would pay a bomb, and you can never trust them if they have only their interests in mind when advising.

5) Overall, if you are a small business owner, it is of massive help if you run ads or you manage an agency that runs ads so that you can keep them on their toes.

In sum: A no-brainer, just join, and I highly recommend Ilana and Teach Traffic.

Subash Franklin


Hi, I’m Ilana Wechsler, former data analyst, turned Pay Per Click (PPC) marketing expert.

I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

Funnily, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I swear, I’m VERY different to those ‘other’ Internet Marketers with their never-ending ‘rags to riches’ stories).

Truth is, I actually loved my job and had every intention of going back when I left for maternity leave. But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.


The Teach Traffic podcast covers everything you need to grow your online business by getting more traffic. I cover proven PPC strategies, cutting edge insider tips about what is working right now, the secret to getting traction with your organic traffic and MUCH more.

I also interview other experts to uncover their secrets to successful business growth.



I’ve audited hundreds (if not thousands) of Google and Facebook Ad accounts, and literally see the same mistakes being made… over and over again.

So, I compiled those mistakes into these free guides which you can download FREE here: