7 trends in PPC to Look Out For in 2023
Pay-Per-Click still remains the king when it comes to growing your business online. What worked for your campaigns last year might not work this year as each year the trends continue to grow and evolve. Consumers change but also the tech that can be utilized by advertisers. Additionally, Search engines like Google and Bing and Social Media Platforms also introduce new features and changes on their advertising from time to time so it’s important to take note of this as well.
That said, here are the 7 trends in Pay-per-click marketing that you should look out for this year – 2023.
- Automation and Artificial Intelligence: PPC campaigns will become increasingly automated, with AI being used to optimize ad spend and target the most valuable audiences.
- Voice search optimization: As voice search becomes more popular, businesses will need to optimize their PPC campaigns for voice search queries to remain competitive.
- Visual search: With the rise of visual search technology, businesses will need to optimize their PPC campaigns for visual search to stay ahead of the curve.
- Interactive ads: Interactive ads, such as augmented reality and gamification, will become more popular as they have been shown to improve engagement and conversions.
- Personalization: PPC campaigns will become more personalized, using data from a variety of sources to deliver highly targeted ads to individual users.
- Integrated marketing: PPC campaigns will be more integrated with other marketing channels, such as email marketing, social media, and SEO, to create a cohesive and effective marketing strategy.
- Privacy and data security: With the increasing importance of data privacy and security, businesses will need to ensure their PPC campaigns comply with regulations and protect user data.