Discover How To

Turn Your Past Website Visitors Into Customers For As Little As $5/day

Join the 14-Day Retargeting Challenge

Together I will teach you how to create a Retargeting campaign (on BOTH the Facebook and Google Ad platforms) that will BOOST sales while you sleep.

WITH ILANA WECHSLER

Make 2024 The Year You Finally Discover How To Increase Sales In 14 Days (Without Needing Any Additional Traffic), For As Little As $5/day!

How?

By Retargeting on MULTIPLE platforms!

But before I tell you ALL about the 14 day Retargeting Challenge, you might be wondering…

“What is Retargeting, anyway?”

Imagine this situation…

Someone comes to your website…

…they like what they see, and they want to contact you (or even buy your product).

YAY!

However, just as they are about to click ‘Purchase’ or fill in the Contact Request form…

…something happens that interrupts them….

Like, their child falls over and starts screaming,

or the phone rings,

or they get distracted by the gazillion tabs that are open in their browser.

Basically, life gets in the way!

We’ve all been there before…Right?

Then, the next day they are scrolling through their Facebook Newsfeed or reading an article on the New York Times…

…and miraculously, there is YOUR ad, prodding them to come back.

BAM! They just remembered you and click straight back to the order page.

See, the thing is, it’s not that they didn’t want your product or service yesterday, it’s just that life got in the way!

Hence the power of Retargeting ads.

Why do you need this...?

The problem is, most advertisers ONLY Retarget on ONE ad platform.

However, the secret to success with Retargeting is by advertising on MULTIPLE ad platforms:

Why?

Because your customers are on MULTIPLE channels.

By leveraging multiple ad networks to ONLY you existing website traffic, you can easily sell 50% more of your products / services.

And what most people don’t realise is that you can do so for as little as $5/day.

And I’m going to show exactly how (step by step) in just 14 days!

Here Is A Basic Overview Of What's Included In The
14 Day Challenge...

Cost: $10 (one time fee)

Here Is What Some Of Our Past Challenge Participants Thought Of Our Retargeting Challenge…

The challenge was good. Take always we how cheap and powerful retargeting is. I’ve done a lot of selling to the news feed recently, so hadn’t given that strategy enough weight. Also how I need to get YouTube in the mix! Great focusing exercise for me...

JAMES EAGER // Business Owner

Retargeting was something on my list of things to get in place.

Watching the videos giving a step by step, go here, click this, enter that type of instruction made me feel much more confident when setting up the google and FB ad platforms. Because I never knew if they were set up correctly, this stopped my taking action to place my first ads as I didn't know if I would be just wasting budget.

Ilana, your tone is friendly, this helps make the viewer feel at ease. I hope this experiment was a success for you, I am so glad I joined in and took action.

IRENE CONLIN // Business Owner

As far as 14 day challenges go, I think you have well and truly over delivered in terms of both content and value. Though I knew it would be from reading your blog and some of your content.

Also, the fact that you were so interactive answering questions and giving feedback was another real point of difference that a lot of people seem to lack.

It has been amazing info, just what I needed as I'm getting started with my own and clients ads again after some time away.

TIM BAKER // Agency Owner

The Good News Is…

You Can Learn Exactly How To Create A (High Converting) Retargeting Campaign On Both Facebook And Google
In Just 14 Days!

The Big Picture

I will cover a high level (helicopter view) of the overall strategy. That is, exactly HOW you will be looking to convert your visitors into customers! Strategy is the KEY to success with Retargeting and I’ll share with you the easiest (and often MOST profitable) Retargeting campaign that you can use in ANY niche.

Strategy before execution, always!

Mapping Out Your Strategy

This is where we put pen to paper and I’ll help you map out exactly what the strategy will be for your business.

Since we have been doing this for so long, I will also share some real-life examples to get you excited about the endless Retargeting opportunities that are available. You will soon see, it is only limited by your imagination!

Setting Up Your ‘Digital Plumbing’ On Google

Here I will show you exactly how to get all your digital plumbing sorted. That is, where to find your Google Retargeting code, connecting your Google Ads account to Google Analytics and YouTube, and all that techy stuff. Super important to get right from the very beginning.

Setting Up Your ‘Digital Plumbing’ On Facebook

Much like day 3, we will be sorting out all the digital plumbing on Facebook and Instagram. That is, finding your Facebook pixel and connecting your Facebook Ads account to your Instagram account. Also super important to get right from the very beginning.

Creating Retargeting Lists (Overview)

Retargeting ‘lists’ form the basis for how a Retargeting campaign is created and on this day I will teach you exactly how Retargeting lists work. The real success with Retargeting lies in the segmentation and I’ll reveal the easiest way you can think about segmenting your audience.

Creating Retargeting Lists On Google

On this day, I’ll show you step by step (via a live screen walkthrough so you can follow along easily) how easy it is to create Retargeting lists on Google.

Plus we will also show you how to create a dedicated list of your ‘buyers’ so you don’t make the common (money wasting mistake) of showing ads to people who have already purchased!

Oh, and I’m also going to throw in a bonus session on how to create a list of people who have watched ANY video on your YouTube channel! Perfect for folks who get lots of views of their YouTube videos.

Creating Retargeting Lists On Facebook

Just like on Day 6, I’ll show you how to create Retargeting lists on Facebook. Plus I will also show you just how easy it is to create Engagement lists – that is, an audience of people who have engaged with your Facebook page, or watched any of your videos etc. Super powerful audiences.

Account Structure (Overview)

Here I will cover just how the Google and Facebook Ad accounts are structured. This will make creating a Retargeting campaign (at the end of the Challenge) a breeze, and also for any future campaigns you will be creating going forward.

Setting Up Conversion Tracking On Google

Setting up the proper tracking is critical to knowing if your ads are working. On this day, I will show you how to set up conversion tracking so you will know which specific ads are working, and equally important, which ads are NOT working.

This will help you fine tune your account so you can turn UP the WINNERS and turn OFF the LOSERS

Setting Up Conversion Tracking On Facebook

Much like Day 9, I’ll teach you the same thing, but on the Facebook Ad platform.

** Oh, and don’t worry, this will be updated with all the latest tracking changes with iOS 14!

Writing Your Ad

Writing good ads is both an art and a science. On this day, I will share the ESSENTIAL components that make up a winning ad. Plus I share some awesome examples that you can get inspiration from.

Bonus: I will also show you how you can find your competitors ads that they are running on both Facebook and Google!!

Creating Your Retargeting Campaign On Google

Here is where it all comes together. I will show you (step-by-step in a live-walkthrough) how to set up your Retargeting campaign on Google and avoid ALL the Google ‘gotchas’. That is, common, money wasting, traps that so many advertisers fall into.

Creating Your Retargeting Campaign On Facebook

Much like Day 12, I’ll teach you the same thing, but on the Facebook Ad platform.

Plus, I also show you how it can run on auto-pilot so you can focus on other parts of your business.

Understanding The Data

Creating Retargeting campaigns is one thing, understanding the data behind it is another. Since I used to work as a data analyst (see my About section below), I will demystify all the data behind your campaigns.

I’ll teach you which are the most important metrics you only need to focus on so you don’t waste any time.

Plus I’ll show you how to identify your winning ads (since all the tracking will be set up properly) and how you can turn off the losing ads and double down on your winners.

Why Learn With Ilana?

Hi, I’m Ilana Wechsler, former data analyst, turned PPC expert. I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I swear, I’m VERY different to those ‘other’ Internet Marketers with their never-ending ‘rags to riches’ stories).

Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.

But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.

Through a process of exploration, I discovered the world of PPC which was the perfect ﬁt for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I am getting for my clients!

Fast forward 10 years (and 3 kids later!), I’ve been running a dedicated PPC agency for many years where we have managed over $30 million on behalf of clients.

Now, I teach people how they can run profitable ad campaigns without needing an agency, here at Teach Traffic.

I also speak at numerous high level conferences around the world, such as:

Social Media Marketing World – San Diego (2019, 2020)
Sellers Summit – Miami (2019)
Digital Marketing Skillshare – Bali (2019)
SuperFast Business – Sydney (2018, 2020)
Digital Marketers Australia – Melbourne (2020)

I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!

When I’m not helping people get amazing results from their PPC campaigns, here in Sydney. I wish I could say we simply take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.

Work Smarter Not Harder In 2021 And Grow Your Business
With Hyper Targeted

Pay Per Click Retargeting ads.

Some Frequently Asked Questions...

Why am I charging only $10?

I want you to start making a huge ROI from our first training together. I am hoping you will be interested in further training once you see what results you can achieve with the right help and support.

Do I get access to the videos AFTER the challenge is over?

Don’t worry, that’s why you have access to a dedicated Challenge section inside Teach Traffic. So you can ask me questions directly!

Do I get access to the content after the challenge is over?

Yes, you will get access to the training material after the challenge is over. However, unless you decide to continue with Teach Traffic, you will lose access to the forum which gives you the ability to ask me questions.

Privacy Policy

We are committed to protecting your privacy, and this policy explains how we collect and process personal information about you when you use our products and services (our “Services”), or when you otherwise do business or make contact with us by visiting all of the Sites and services owned, hosted, or operated by Altolana Pty Ltd t/a Green Arrow Digital (collectively “we,” “us,” or “our”), including greenarrowdigital.com, greenarrowdigital.com.au, ilanawechsler.com and any other site that we have owned or operated, do own and operate or may own or operate in the future including social media sites (collectively, the “Sites”). Unless we say otherwise, all references to the Sites in this policy include all such Sites.

Should we ask you to provide certain information by which you can be identified when using our websites, then you can be assured that it will only be used in accordance with this privacy statement.

Green Arrow Digital may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24/05/2018.

What Type Of Information We Collect

We may collect the following information when you register to use our Services, subscribe to our newsletters, respond to a survey or offer, make an enquiry through our websites, or contact us in any other way:

Name, email, address, phone number
Job title, organisation information
Usernames and passwords
Billing details (Payment card details are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.)
Transaction data for of products and services you have purchased from us.
Demographic information such as postcode, preferences and interests
IP address and your use of our websites
If you register for a course the information is used to to track your preferences, and to keep you informed about the course and related events
Copies of your communications with us

How We Use The Information We Collect

The personal information we collect from you may be used in one or more of the following ways to help us understand your needs and provide you with a better service :

To deal with enquiries, requests and technical support (your information helps us respond to your individual needs)
To create and administer records about any online account that you register with us
To provide you with information and access to resources that you have requested from us
To improve our websites (we continually strive to improve our website offerings based on the information and feedback we receive from you)
For website and system administration and security
For general business purposes, including to improve customer service (to effectively respond to your customer service requests and support needs), to help us improve the content and functionality of our Services, to better understand our users, to protect against wrongdoing, to enforce our Terms of Service, and to generally manage our business
To process transactions and to provide Services to our customers and end-users
For recruitment purposes, in the event you apply for a job with us
To administer contests, promotions, surveys, or other content across our sites
To send periodic transactional emails. The email address you provide to process your order and purchase a product will only be used to send you information and updates pertaining to your order. Where it is in accordance with your marketing preferences, we will send occasional marketing emails about our products and services, which you can unsubscribe from at any time using the link provided in the message.

Your Rights With Respect To The Data We Collect

Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, port and erase your data, as well as the right to restrict and object to certain processing of your data. This includes:

where you have agreed to direct marketing, the right to object to our processing of your data for that purpose, which you can exercise by using the “unsubscribe” link in such marketing communications; and
the right to object to our processing of your data where we are pursuing our legitimate interests or those of a third party which you can exercise by requesting us to delete your details at any time by sending a written request via email to: support@greenarrowdigital.com

You can contact our Data Privacy Officer (DPO) and dedicated compliance team at any time by emailing us at support@greenarrowdigital.com and we’ll be able to assist with your data inquiries, requests and data protection issues.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on our websites, look for the box that you can click to indicate your preference regarding receiving further marketing correspondence from us
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at support@greenarrowdigital.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you. If you would like a copy of the information held on you please email your request to support@greenarrowdigital.com
If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Email newsletters:

If you subscribe to receive one or more of our email newsletters, you will need to register an account with us. We provide newsletters to you free of charge.

Our newsletters may contain promotions or advertisements relating to goods or services provided by us and associated third parties. If at any time you wish to unsubscribe from an email newsletter you may do so by following the unsubscribe instructions on the newsletter or by emailing us at support@greenarrowdigital.com.

Cookies:

The website automatically gathers certain information such as IP addresses and the number and frequency of visitors to the website and individual web pages. This is collected using cookies and is used by us for security and monitoring purposes, to manage the website, to track usage, to improve the website and to improve the website services.

Cookies are pieces of information that are stored by the browser on the hard drive of your computer. The website also uses cookies to enable us, and any person who advertises on the website, to provide features such as remembering certain information about you and your preferences so that we and they can deliver targeted material which will be of most interest to you.

Cookies can be deleted from your hard drive or you can configure your web browser so that it rejects cookies. Rejection of cookies will not prevent you from using most of the features on the website. If you experience any problems deleting cookies, you should contact the supplier of your web browser.

Information sharing:

We only ever share your personal information with third parties with your permission.

If any third party organises or manages on our behalf a promotion, competition, survey or poll run through the website in which you wish to participate, we may ask to disclose your information to that third party to enable them to do so. They will be prohibited from using your information for any other purpose unless you have given them specific consent.

Note that if you upload or post any information to a public part of the website, we may use it in accordance with our Terms and it may be viewed and used by others.

Forums and Blogs:

Please be aware that when you post information to any forums, chat rooms, blogs, or message boards on or through the website, that information can be accessed by the public and used to send you unsolicited communications.

Data Retention

Your information is collected and stored on servers on behalf www.greenarrowdigital.com. We may keep your information for a reasonable period for the purposes set out in this Policy.

We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfil the purposes outlined in the policy. You can ask to close your account by contacting us at the details at the bottom of this document, and we will delete your personal information on request.

We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.

Security:

We adopt appropriate security procedures to help prevent unauthorised access to your information. www.greenarrowdigital.com shall not be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.

Use of details:

In order to make use of some services provided through the website such as the forums, email newsletters, competitions and polls, you will need to register an account with us. When you do so, you will provide us with information about yourself and you will be able to choose to receive our newsletter. You can log in to your account and update your preference at any time in the membership details section of your profile. We will only use your information in accordance with your instructions and as set out in this policy.

By providing us with telephone numbers or an email address, you consent to being contacted by these methods for these purposes. If you do not want to receive marketing information from us, you can notify us as part of the registration process, you can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your account preferences, or by emailing us at admin@greenarrowdigital.com giving your username and password plus details of the information you no longer wish to receive.

If you wish to take part in any poll or survey run through the website, we will also use your information for the purposes specified in the poll or survey. We may also disclose non-personal, aggregated information we collect through the poll or survey to third parties.

If you wish to take part in any promotion or competition run through the website, we will also use your information for the purposes specified in the promotion or competition, to make sure you are eligible to enter the promotion or competition, to contact you if you have won a prize and for publicity purposes.

Governing Law

This policy and the use of this Site are governed by the laws of Australia exclusively. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Sydney, Australia. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Sydney, Australia. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Green Arrow Digital is controlled, operated and administered entirely within Sydney, Australia. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Other sites:

The website contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.

We link to a wide variety of other websites and we display advertisements from third parties on our website. We are not responsible for the content or privacy policies of these websites or for third party advertisers or for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.

Once you have used these links to leave our sites, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Information use:

We may use your information as set out in this privacy policy and in any other manner you expressly consent to us doing so, we may also use your information for any purpose if we are required to do so by any law or other regulatory or government authority, to enforce our terms or to protect the safety of others. In particular, we may collect and use personal information for the purposes of investigating and, if necessary, removing any content about which we receive a complaint.

Policy changes:

By using the website you agree to the terms of this Policy and our Terms. We may amend this Policy and the Terms from time to time. If we do so, we will post an updated version on the website. You will be bound by the new terms upon your continued use of the website.

Altolana Pty Limited trades as Green Arrow Digital

ABN: 72 141 554 047

If you have any questions you may contact us at:

Green Arrow Digital

PO Box 562

Rose Bay

Sydney 2029

Australia

support@greenarrowdigital.com

Terms and Condition

Introduction

Green Arrow Digital regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all Green Arrow Digital users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Ilana Wechsler at (02) 8060 7311.

Collection of Information

In order to use the Green Arrow Digital website, we may require information from you in order to provide the best service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including Email. Any information collected by Green Arrow Digital is collected via correspondence from you or your company. This may be via the telephone, Email, mail, fax or directly through our website.

Use of Collection Information

Any details collected from Green Arrow Digital customers is required in order to provide you with our products and/or services, and a high level of customer service. Correspondence is recorded in order to provide service references, and to assist in our staff development.

Storage of Collected Information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

If you have any questions about security on our Website, you can email us at ilana@greenarrowdigital.com

Access to Collected Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at ilana@greenarrowdigital.com.

Orders

If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, Email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Communications

Green Arrow Digital uses personally identifiable information for essential communications, such as Emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional Emails. If at any time a customer wishes not to receive such correspondence, they can request to be removed from any mailing lists by emailing us at ilana@greenarrowdigital.com. You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Third Parties

Green Arrow Digital may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. Green Arrow Digital does not share any information with third parties for any unknown or unrelated uses.

Legal

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.

Links

Links on the Green Arrow Digital site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of www.greenarrowdigital.com

Changes to Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.

Green Arrow Digital Security Policy

Green Arrow Digital uses the eWAY Payment Gateway for its online credit card transactions. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the Internet. All online credit card transactions performed on this site using the eWAY gateway are secured payments.

– Payments are fully automated with an immediate response.

– Your complete credit card number cannot be viewed by Green Arrow Digital or any outside party.

– All transactions are performed under 128 Bit SSL Certificate.

– All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.

– eWAY is an authorised third party processor for all the major Australian banks.

– eWAY at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Green Arrow Digital

For more information about eWAY and online credit card payments, please visit www.eWAY.com.au

Delivery Policy

After ordering online, you will receive an email confirmation from eWAY containing your order details (if you have provided your email address). We will normally confirm receipt of your order within a few minutes of ordering. We will attempt to send your software/license/access code via email within 2 working days.

If you wish to query a delivery please contact us at ilana@greenarrowdigital.com.

Refund Policy

If for any reason you are not completely satisfied with your purchase we will give you a 7 day money-back guarantee from the time you receive the goods. Please email us at ilana@greenarrowdigital.com within that time if you are not satisfied with your purchase so that we can resolve any problems.