Google Ads Bid Strategy Learning Phase – What Does It Mean & How Long Do You Have To Wait
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Have you logged into your Google Ad Account recently and seen the status in the campaign set to bid strategy learning?
This article will cover:
- Exactly what that means
- How long you can expect your campaign to be in the learning phase
- What you can do about it in order to get out of the learning phase
What does it mean?
It’s important to note that this learning phase exclusively relates to Google’s automated bid strategies, such as Target CPA bidding, maximize conversions, and maximize clicks. It doesn’t encompass manual CPC bidding strategies.
That is because those automated bid strategies rely on Google’s machine learning in order to know how to bid and therefore it has a learning phase.
That’s the reason why you might notice its presence in certain campaigns while it might not appear in others—due to the absence of automated bid strategies in those campaigns.
Within my Google Ad Account, here’s what it looks like: in this specific campaign, there’s an indication stating “Bid Strategy learning.” This signifies that Google Ads could be optimizing your recently implemented bid strategy.
How to get out of the Learning Phase?
There’s actually nothing you need to do if you’re wondering how to exit the learning phase.
The duration for one person to exit the learning phase versus others largely depends on the volume of traffic being acquired. More importantly, it’s about the amount of conversion data flowing through your account, especially if you’re utilizing one of the conversion-optimized bid strategies. For instance, in this specific campaign promoting a retargeting challenge course that teaches Facebook and Google retargeting, priced at $10, I’m optimizing for purchasers. I’m instructing Google to bid more for those likelier to buy and less for those less inclined to make the purchase.
This approach involves a conversion-focused campaign objective and bid strategy, hence the learning phase. To expedite exiting this phase, increasing traffic would help by generating more impressions, clicks, and conversion data for the campaign. Essentially, it’s a matter of investing more money or time to accelerate this process.
How long does it take to get out of the Learning Phase?
The duration to exit the learning phase largely depends on your budget and conversion rate. There’s little you can directly influence about it, except for attempting to buy more traffic or waiting for sufficient conversion data within the campaign.
You can also seek to enhance your conversion rate by incorporating negative keywords, optimizing existing keywords, and possibly adding more bottom-of-funnel keywords. Numerous methods exist to improve your campaign’s conversion rate.
That’s the essence of the learning phase concerning your bid strategy. Don’t fret; it’s not a permanent state and will eventually conclude.