(without having to learn all the confusing parts of Google Ads you are never going to need to know)
(and are then flooded with new patients) while the rest of the other dental practice owners struggle and waste their hard earned money into the bottomless pit of Google Ads?
Answer: Being able to learn from, and be guided by, someone who has managed over $30 million dollars in ad spend, and KNOWS first hand, what works regardless of your industry, and also what DOESN’T work.
What you never hear about are the struggling dental practice owners who just can’t get Google Ads to work and end up relying solely on an Agency that they have no idea
what they are actually doing.
Who know, (deep down), that Google Ads should work for their business… heck all their competitors are doing it and it looks like it’s working for those dental practices…
so it should be able to work for them…
What you ALSO never hear about, are the dental practice owners who
TRIED and failed, only to be too scared to dip their toe in again.
If any of this sounds familiar, then keep reading.
Cause what I’m about to tell you could very well be the most pivotal (and profitable) tweak of your business.
The tweak where you can clearly go from being confused by Google Ads…
… to FINALLY understanding it and utilizing it to it’s best potential.
You’ve tried to understand Google Ads.
You’ve maybe even tried to create your own campaigns.
Diligently followed all the default settings Google puts in.
Only to log back in and see all your money vanished in about 3 micro seconds.
As you then discovered, that those default settings were designed to make Google MORE money, at your expense!
This is affectionately known in the industry as the “Google Stupidity Tax”.
You know what though?
It doesn’t have to be this way…
As the CEO of Green Arrow Digital, a dedicated PPC agency, I’ve run Google Ads campaigns on behalf of business owners for over 7 years.
I’ve spent well over $30 million dollars in ad spend on behalf of clients in that whole time. So, I can safely say, I know a thing or two about buying traffic.
And, over the years, I’ve come to know what works, and just as importantly, what doesn’t.
Over the years, I’ve managed NUMEROUS dental practice accounts.
Some for 7 years.
In fact, my very first client was a dental practice and 7 years later, they are STILL my client!
So, I know Google Ads specifically for dentists VERY WELL.
So, in my latest course, I will personally be showing you the parts of Google Ads that work specifically for dentists.
You don’t have to be a data nerd, and pay thousands in agency fees to achieve the same kinds of results!
Coz, I’m going to show you exactly HOW to do it.
I am a trained instructor (I’ve been teaching in person workshops at Sydney University for the last 3 years) and can turn a complicated ad platform into an easy-to-follow road map you can use immediately.
If you answered YES to any of these questions, then you are in the RIGHT place.
Since the day I founded Green Arrow Digital, 7 years ago, I’ve spent a tonne of time learning and testing Google Ads and refining my knowledge. After years of obsessing,
I realised my fatal flaw:
I was too focused on learning ALL parts of the Google Ad
platform, rather than just focusing on what ALWAYS works.
Thing is, Google Ads is a bit of a beast of an ad platform.
That’s A LOT to learn.
I should know, I spent a TONNE of time learning it all.
Plus, if an ad agency is running your Google Ad campaigns…
Have you ever wondered what EXACTLY they are doing?
It might feel like they are just taking your money and doing NOTHING.
Have you wondered what’s working in your Google Ads account and what’s not?
Was your agency able to easily answer the all-important question:
It doesn’t feel good when you have little idea what is going on and can’t get the answers you need.
At the very least, this course will arm you with the right knowledge and help you ask the RIGHT questions.
And if you’re anything like me, you care a lot about getting things right.
Without knowing what is working, how can you justify increasing ad spend or even continuing with the ads?
The solution is easier than you think.
Teaching yourself Google Ads might SEEM way too hard to figure out.
I thought the same thing.
But here is the difference.
This new course, is teaching you ONLY the parts to Google Ads that you NEED.
And NOT the confusing and complicated parts, that you will NEVER need.
An INTERACTIVE course where you can ASK ME QUESTIONS as you go along.
I will teach you how to create a simple Google Search campaign with the keywords that I KNOW work
specifically for dental practices.
You’ll be able to skip the costly mistakes and fast track to the keywords that I know work (from having run dental ad accounts for so long).
You’ll learn how to track where your potential clients come from and how to track all of your marketing efforts.
You’ll learn how to create conversion tracking, retargeting audiences and link your Google Ads account to Google Analytics. This will give you a secondary dimension of the data to get a deeper understanding of your traffic.
You’ll discover best keywords you should be bidding on for your dental practice. I will also show you spy tools so you can see what keywords your COMPETITORS are bidding on. We will also build a NEGATIVE keyword list to prevent your ads from showing for money wasting terms.
In this module, you’ll understand how to write compelling ads which people click on — the key to everything!
You’ll also discover the latest ad variation which is getting the best results for our agency dental clients.
You’ll discover how to create your first search campaign, step by step. You’ll also AVOID all the common, money wasting mistakes that all the other dentists make when they try to do this themselves.
I’ll show you how to add extra real-estate to your ad, WITHOUT having to pay any extra. This means, your ad will take up more real-estate, that will push your competitors further down the page. This gets great results on mobile traffic, which is only increasing.
This is the secret sauce to success. Now that everything is set up correctly, you’ll discover how to see what IS working, and equally important, what is NOT working. This means, you can stop wasting money on what is NOT working, and put more money towards what IS working.
With the HUGE increase in mobile search, you’ll discover how to create CALL ONLY ad campaigns for your dental practice – i.e, these ad types make the phone ring, as your potential clients doesn’t go to your website at all!
As you can see, we start from the beginning and the course is short, sharp and straight to the point.
All the stuff you need, without the stuff you DON’T need.
|Simply pick an option|
for your membership:
|Google Ads for Dentists Course|
|Monthly Live Q & A Sessions (for 12 months)|
|Ongoing support from Ilana (for 12 months)|
|Private Thread: ask Ilana questions privately|
|Facebook Ad Masterclass Course|
|Google Analytics Masterclass Course|
|One-on-one Private Mentorship of your Google Ad and Facebook Ad Accounts|
*Note, Whilst this is an annual membership, you can cancel at ANYTIME. If you do not wish to continue past the first year, simply let us know and we will cancel your membership.
We were put in touch through referrals by a colleague. They really are the go-to company for all your Google and Facebook marketing needs.
She helped us diagnose issue with our existing campaign and provided excellent advice that got us from zero google patients last week to 4 in a day!
Dr. Vincent Huang
Focus On Dental
Well, you can…
Any one of those benefits would be worth the cost of this seminar alone.
But the Google Ads Course For Dentists delivers on all FIVE of these outcomes!
Hi, I’m Ilana Wechsler, former data analyst, turned PPC expert.
I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.
Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I told you I’m different to those ‘other’ Marketers with their never-ending ‘rags to riches’ stories).
Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.
But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.
Through a process of exploration, I discovered the world of PPC which was the perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I was getting my clients!
I’ve been running a dedicated PPC agency for many years where we have managed over $30 million on behalf of clients.
I also teach Google AdWords and Google Analytics at the University of Sydney, run numerous in-person workshops and am a frequent speaker at international conferences.
In fact, last year year I spoke at Social Media Marketing World
in San Diego (you can see here) and also at Seller Summit in Florida. I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!
When I’m not helping people get amazing results from their PPC campaigns, I enjoy family time with my kids here in Sydney. I wish I could say we take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.
When you join, you will be greeted with a wealth of great content that you can learn at your own pace (or binge watch, if you’re so inclined). New content is added regularly so you’ll always be at the forefront of what is happening in the PPC space. Plus, you are welcome to request additional information on any subject that you think will help you move forward
The truth is, in this industry, change is the ONLY constant. Did you know, AdWords made over 400 changes to their AdWords system last year? That is more than 1 per day! Ditto with Facebook!
So the Academy will be an express train to keep you up-to-date on the latest strategies which
will be critical to your ongoing success and your ability to keep one step ahead of your competition
You bet! Not only can you ask questions and get advice, support and feedback from me online;
but we also run monthly Q&A sessions, where you can pre-submit your questions or even askthem live.
Plus, we have Private Threads where you and I can have a discussion which is NOT VISIBLE to anyone else in the membership. I created this as I know there are sensitivities around sharing campaign data,
ad copy etc. So, I’ve got you covered there.
Obviously I’d love it if all of our members stuck around forever–but I know that isn’t always possible.
If you do decide to cancel obviously I’ll be very sad, but you can do so easily with a couple of
clicks of a mouse.