Google Ads Performance Max New Features
In case you’ve missed it, Google is rolling out new features for Performance Max Campaigns which involves asset groups, headlines, and more.
Compatibility With Performance Planner
Advertisers can now forecasts results of Performance Max campaigns with the help of the Google Ads Performance Planner Tool.
Previously, the planner is only available for the following campaigns: Search, Shopping, Display, App, Video, and Local Campaigns.
According to Google on this announcement:
“You can forecast how your campaign may perform in the future and simulate what could happen when you adjust elements like your campaign budget and ROAS or CPA targets. Assess how changes to campaigns could affect key metrics like conversion value. Performance Planner’s forecasts are also adjusted for seasonal events so you can explore your potential holiday opportunities in the upcoming weeks.”
Asset Group Scheduling
Asset groups or Pmax’s equivalent of ad groups now has automated rules. Which means you can now set schedule when to enable or pause your asset groups.
And if you’re not familiar with Automated rules, it lets you set ads run at a specific time of the day. It also allows you to pause ads without you doing it manually. This is quite handy, especially with holiday themed ads or sales.
Google will also be increasing the number of headlines from 5 to 15. Now you can test different headlines combinations to your asset groups
Explanations For Online Sales Campaigns
If you’re running Pmax Campaign with a product feed then you’re going to see explanations that offer an analysis for your product status and top sellers.
You can use this data to analyze and understand which among of your products had the most significant sales spikes during your sales and peak of holiday shopping season.
First-Party Audience Insights
You can now add data segments as audience signals in Performance Max campaigns. Audience signals are used by Google to help you find more potential customers who are like to convert.
Data segments will be added to audience insights through insights page once this has been rolled out. With this, you’ll be able to learn which of the data you’re collecting are converting the best.