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34 – How To Build A Media Property with Stephen Esketzis – Part 1

In the podcast:

02:39 – Introduction
10:15 – Building an Asset
12:33 – Steps In Building Your Media Property – Find Your Niche
13:08 – Steps In Building Your Media Property – Pick Your Traffic Source
14:08 – Deciding On The Traffic Sources
15:49 – Benchmarks in Cost Per Clicks
16:54 – Steps In Building Your Media Property – Build Your Content
18:39 – Process In Publishing Content
20:14 – Coming Up With Content Ideas
23:39 – Acquiring Backlinks

Stephen Esketzis built a media web property from 0 to 50,000 daily website visitors in 2 years. He comes on our show to share exactly how he did it and scaled it, and importantly, what he would do differently if he was starting over. This episode is Part 1 of 2

 


How To Build A Media Property with Stephen Esketzis - Part 1 in PDF


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Ilana: Welcome back to another episode of Talking Web Marketing. I’m your host Ilana Wechsler from greenarrowdigital.com. And today I’m interviewing a person called Stephen Esketzis and I recently heard Stephen talk at Traffic and Conversion Down Under. And he’s a very interesting guy. He’s certainly not new to the internet marketing space. He’s been around the traps for a while he’s done lots of interesting and different things which he talks about On today’s episode. But what I actually brought Stephen On today’s episode to talk about is how he built a publishing company or a media property and authority website. He’s been very successful at doing this, he built one of his properties up to a traffic volume of about 50,000 unique visitors per day. So that’s a huge amounts of traffic. And he explains exactly how he did it, the strategy behind it, how being his team was to do so etc. We really break down the whole process of how he did it, and importantly, how you can learn from that and how you could do it yourself. So we actually talked for quite a while, and he shared lots of nuggets of gold. So I had to separate this episode into two parts. So let’s get stuck into part one of a two part episode. So welcome to today’s episode.

Ilana: Stephen Esketzis!

Stephen: Hey, thanks. How’s it going?

Ilana: It’s good. Thank you so much for taking the time out of your busy day to come on my show. I really do appreciate it.

Stephen: No, it’s my pleasure!

Introduction

Ilana: Awesome! So you and I met actually a couple years ago. But we reconnected recently at Digital Marketer down under in the Gold Coast where you did an awesome presentation on marketing hacks and stuff like that. So I thought you would be a fantastic person to interview because you are a wealth of knowledge in the area of, you know, building media properties, and marketing hacks, and funnel hacking, and growth hacking, and all those buzzwords so I thought you could come on today’s show to share your wisdom. So thank you for that. And you kindly obliged, which is very nice of you. But before we kind of get into a lot of the nuts and bolts of this kind of stuff, I’m always interested in people’s story and kind of how you got into the area that you do now. So do you want to maybe briefly talk about your story, and then we can get into the, the meat and potatoes of today?

Stephen: Yeah, definitely. So I’ll give you the kind of quick backstory. Otherwise, we’ll be here all day.

Ilana: How long do you got? (Laughs)

Stephen: Basically. So pretty much finished high-school, did IT University spend one year doing IT ended up transferring to doing commerce. And then when I did commerce, I dropped out of commerce after a year of that and started going into learning funnels. And kind of during that time I was at university, I founded this mobile app, which helped people get into nightclubs quicker. And that was my very first business with an old school friends so founded this app to help people get into nightclubs around Melbourne. It did, okay.

Ilana: Can I ask how you actually, like, get people into nightclubs like, what’s the process like?

Stephen: So the problem I tried to solve a problem. And this was the first problem I face out of high school. So basically was we were waiting in line at clubs and to get in cheaper, you would be on a guest list. So you would have to find someone to guest list to be on or no promoter or something like that. So I was like, well, wouldn’t it be cool to have the promoters on this platform, say, you know, your promoter for you know, this song. So nightclub, you just say, I want James’s list. And then you get a discount. So you don’t actually have to know them, there’s no code, you just have to say their name. But if you don’t know their name, then you don’t get the discount. So what I want to do is get the promoters on this app. So then when I’m going out, I just look up the club, it’ll say the promoters name, and then I get the discount, apparently does that because we’ve got a little bit of traction, you know, probably got about 5-10,000 users on it in Melbourne, which I thought was pretty good.

And then that was just again through like, guerrilla marketing, word of mouth, Facebook posting on your page, nothing ads related at all. And then I ran into, this was going back again, this is probably 2010/2011, I was looking at Gary van der Chuck came on. So there’s this platform called spreecast.com. I don’t even know if it’s around anymore. But it used to be like this live streaming kind of a platform that he was an investor in something. So I was on this platform. I saw him talking. And he was speaking on the platform. And somehow I got on there. And I spoke with him, like one on one about is like, you’re just doing q&a. And he was bringing people up on the screens. I spoke to them one on one isn’t before like, anybody knew about him. And he was back then I was like, so you know, we’ve got this app we’re trying to market What do you recommend, and he said, Facebook ads. And this was like, you know, before I even knew will Facebook ads were so cool like that. And I think they’re called dark posts. And then I was looking at them and he’s like, that’s the way to go. Sounds like cool. Let me look more into that went deeper into the Facebook ad stuff, and then just kind of like immerse myself in the content. So I learned that from there, I learned what a funnel was. From there. I learned, you know, what advertising and you know, all the different offers were and this and that, and I ended up just jumping ship into that industry out of the app and the nightlife space. We did a few more things with the app but yet totally left that and got into digital marketing little data.

And then from there, I kind of just self taught myself everything like, you know, I learned all the content from all the influencers, you know, Ryan Dyess, I feel like Jon Loomer is Facebook stuff I found you know, even what advantage of putting out Russell Brunson and all these guys like to kind of learn more and more. And then at that point, I had a blog, those blogging a bit, you know, just about content marketing, SEO, and Facebook and all that. And then I just started picking up a few clients helping them out with their sales funnel. So it’d be building them their funnels, and, you know, back then it was just again, like, you know, people I’d find in groups and things like that. And I started building these funnels, and then at some point in around that period, click funnel was launched. And I think that was, you know, about three or four years ago now. And I started playing around with Click Funnels, and I was familiar with kind of, a lot of, you know, the tech and knowledge I was kind of knew the industry at the start of that, and I was just blogging about, I was like, this is a really cool software could be really big, like, you know, it’s like that, remember those guru and it’s all internet marketing. He and I started blogging about it, and then I was like, I started using it started building funnels with it. And then Russell and his team reached out to me, cuz they’re like, Hey, we saw, you know, writing stuff on your blog about Click Funnels, we’re looking for content marketer to do all that content, would you be interested? I’m like, yeah, I’m writing about anyway, might as well get paid to do it. And, you know, due to a bigger audience, so I connected with them worked out a deal made sense, and ended up becoming the head of content marketing as a, like a contractor for about three years. Two years, I think it was, kind of fell into that role.

Ilana: You learned a lot on that role?

Stephen: Yeah, so it was really good. I was like, Oh, you know, what, what have I got to lose right now, maybe we’ll do it anyway, because I was doing at that time, I also start to hate client work. Because the whole point is, like you do with the delivery, you go to sell, you know, this, it was just a one man band. So I was like, now there’s gotta be a better way. So I was like, let me just do this, you know, with the content marketing, and it’ll just tell me, you know, kind of scout my knowledge and network and the whole lot. So, and then those two years with, with Russell and his team software to Boise a couple of times, worked with the team and, you know, met the founders. And actually, the very first day I was in their office, they flew me over Neil Patel came in for a consult that day. And it was like a one day consult with Neil on the strategy and everything like that. So that was very cool. So yeah, it was great perks, and you know, Russell’s awesome and so as their team and, you know, use their software. And then towards the end of that period was, you know, after a while, I was like, hey, like, you know, I’m an entrepreneur, I was kind of doing this a lot for experience, and, you know, to help them and knew what I was doing. But I knew at some point, it kind of wasn’t going to be the be all end all.

And so today, so I was like, Look, it’s probably better than I do my own thing. And towards the end of their AWS looking into like building media properties, because I was doing a lot of content marketing, just SEO, I’ve been involved in the past a little bit. So I was like, what is being you know, I really want to build an asset that’s the one thing I learned, like, pretty early on with finals is funnels or, you know, come and go. But assets kind of stay forever. And that’s where the value of these companies is, it’s the asset. So, you know, you can’t really sell a funnel. So let’s say you’ve got a webinar funnel that’s made you a million dollars, or hundred thousand, or whatever it is, what do you do with that webinar follow, you can’t really sell it to somebody else when you’re ready to move on.

So this media property, I was like, you know, this is going to be an asset, which you can sell to someone think about, like, you know, health dot com, or BuzzFeed or all these other big websites. Like if one day these guys want to shut up shop the value still all there. And then the way I kind of say, there’s like an octopus like, you know, you’ve got your media property, which is the head of the octopus, and then you got funnels coming off of which are all the legs because they are driving traffic and driving sales and offers back to that same brand. So that’s kind of how I got into that. And I just kind of learn more and more about that. And I started focusing more on SEO because there’s tons of traffic there and already had my background in paid media and sales funnels. So kind of mixing all that together, it seemed like a perfect storm.

Ilana: Nice. Wow, that is, that’s a lot of background and building up a knowledge base and experience to get where you are today, which each have their role. You know, I mean, I also do an IT degree like you, but I certainly am, didn’t learn about all this digital marketing stuff. So lots of people be I think that, you know, because I did a digital I mean, a, an IT degree equips you for this. But oh, my God, this when I did my IT, they’re going to show my age a little bit, it was before Facebook existed, you know.

How To Build an Asset

Ilana: Anyway, so what I want to talk to you about today, because I’m sure I will, you know, from the sounds of it, you are more than equipped to talk about how you build such an asset that you talked about how you build a real publishing or media property using leveraging content marketing, but lots of other ways. So I thought, you know, I’m a bit of a visual person, and I think it helps see and kind of first understand, like, the helicopter view of it. And my impression of kind of the process and perhaps you can verify this with me is, is kind of like four main stages, or possibly more, depending on how granular you go. But the first aid might be like the research stage where you’re deciding on the nature, the nature of American listeners, then you build it the new scale, and then you monetize it, would you say, from a helicopter view, those are kind of like the broad brush steps to building an asset, like you talked about?

Stephen: Yeah, definitely. So we pretty much hit the nail on the head that’s like, so I built a few. Now, we’d like different industries and different niches, and we built one particular big one in the health space. But I think the only thing that I would do different. So we build this big health one up research is definitely key to find your niche, then you start planning kind of your content and start building that, you know, that base around driving traffic, getting traffic to web site, and then obviously monetizing the thing that you can do, I think first and at the same time, is monetize at the same time you’re building. That’s one thing I didn’t do the first time around. So we’ve had one now they’re held on those talking about we’ve had for two years, and that one’s been growing really well. And we’ve got a few others as well. But that’s a large one. And then one thing we didn’t do there is monetize on the way up. And because we were very well, I decide to be very aggressive with how I was going to grow it, it grew and we had a lot of lost revenue just from not monetizing earlier on when we could have.

Steps In Building Your Media Property – Find Your Niche

Ilana: Maybe touch on the monetize aspect later, which obviously people can do incorporate, but let’s say you’re starting out, like you, you picked in your niche or whatever, and you’re ready to kind of start the planning stage, what’s something that people need to really plan out, or one of the first steps in, in building such a media property.

Stephen: So first steps is really finding your niche. But as simple as it gets, finding a space where there’s traffic, finding a space, the buyer intent and fine industry where you can really build a brand around and become an authority. That’s, that’s all it really is to it.

Ilana: Okay, steps. The next step, though, like, let’s say, You people, most people, businesses are in their industry. So they know the field, they want to build an authority site on what would be the next step for them.

Steps In Building Your Media Property – Pick Your Traffic Source

Stephen: So once you know your field that it’s about your so you, then you start looking at traffic sources as well, I would say. So media properties generally, that I’ve worked with not not only rely on SEO, but you also want to have a high SEO perspective on that simply because it lends its authority to when you publish content, and you’ve got a strong authority website, it allows you to guard the rankings much quicker. So you’ve got that authoritative part of your media property there. However, you can also look at paid so if you’ve got, you know, in an industry where there’s a lot of traffic in that you need to pay for on Facebook, or, you know, Google advertising or whatever it is the that’s another way to build your media property up as well. So the next step, I guess, really is picking a traffic source for your industry.

Deciding On The Traffic Sources

Ilana: Okay, and I guess how would you decide on those traffic sources? Do you kind of look at your competitors and reverse engineer what their traffic sources are? Or do you try and do something different to them? How do you kind of get it get an idea of what would work?

Stephen: So I’m a huge advocate of like spying and getting a lot of intelligence on other people. Yes, like, out of no use, I didn’t know my growth the growth hacks talk and I’ll share a bit more later but basically, if you can find what’s working on leverage that and then that’s the easiest way to succeed I think so I think basically using tools like similarweb.com using tools like adbeat.com using you know, now Facebook even allows you to show your ads directly from pages. So you can kind of get an idea on if pages are showing ads semrush is really good, ahref is really good for keyword looking and, you know, backlinks So between all these tools, like there’s a wealth of knowledge out there that people can use on you know, is their traffic, how much traffic is a qualified, you know, cost per clicks? or How much is it click in that space, all these different things that, you know, kind of add up to showing you how much how big the market is and how big the buyer intent is in that market.

Ilana: Right. Okay. So the the higher the cost per click, in theory, the more buyer intent and more competitive it is Yeah?

Stephen: Yeah. I mean, like, if you’ve got a you can find someone with a lot of volume of keywords, and there’s cost per clicks, and generally higher across the board. It means you got a big market with, you know, a lot of buyers, but if you find something that’s really narrow, and you know, you only find us through a for keywords that might be really expensive cost per click, you might max out that market pretty quick. So it’s just about finding something I think you can grow.

Benchmarks in Cost Per Clicks

Ilana: Yeah, nice. I would think that some listeners would be wondering, what would you consider to be a low cost per click? Or what would be a high cost per click, like some kind of broad rush benchmarks?

Stephen: Yeah, I mean, to be honest, when you’re looking at all this out and running by cost per click, I just look simply by market so for example, like we went into health The reason we went to health was because I was like, You know what, this is gonna be the first kind of project I know other people are already doing well in health because if you go to Clickbank to sell the health supplements and info products, if you, you know, go to Google, you see, everyone has a symptom or problem and they look up before they get better. And we saw the volume, the search volume was just crazy there. So I was like, you know, what takes a lot of boxes, people making money there. And away we went. So it really like I mean, you can put more thought into it. But kind of that as long as you see that there’s buyers in that space, you’re pretty safe. And another way to do it is like Amazon have will get Amazon look at all the different niches within Amazon and then see how many products are listed. See how many reviews are taking place. That’s another way to kind of look, find a niche if you’re struggling as well.

Steps In Building Your Media Property – Build Your Content

Ilana: Yeah, awesome. Alright and here is a kind of way you start really just, I guess, writing the content building out authority posts, I would imagine?

Stephen: Correct, yeah. So then the next step is, obviously you want to build content become an authority. So what we did is I’m a really lazy writer, I’m a writer that Yeah, like when I write it’s probably Golan but when I don’t write, which is 99% of the time, nothing comes out, because I don’t like sitting there and writing. And they usually do one post a year. And that’s like a summary of my year. But aside from that, I really don’t write any content. So you’ll be surprised to know, I haven’t written a word of content on any of the media properties I own which is, which is cool. So what we do is we hire writers, and we’ve got a like a long winded process for that. But we started hiring writers from the US and Canada. And then we expanded hiring rise to the Philippines because it’s a lot cheaper and their English is actually really good.

And then we have now a very stringent process in filtering good writers from bad writers, we put them through tests and hurdles to make sure that the quality is up to standard. And then it’s just about time building like a factory of a writing team. So the way I see it is, if you go to a factory, you know, you’ve got the inputs are going, you got the process the operations to, you know, turn the inputs into a product, and then you got the output. So same with writing where you’ve got the riders are the inputs, they’ll start the content, and then it goes into the editing phase. So it’ll go through one or two rounds of editing. And then once the editing is done, it’ll get passed on to the publishing team. So they’ll format the article published the article, and then it gets syndicated out on your website, on your social media. And away it goes.

Ilana: Wow. So can I ask how many people are involved in the process of publishing an article?

Stephen: Yeah, so I mean, well, you’ve got your writer, then you’ve got your editor. Well, so for us. Anyway, we’ve got a writer than we’ve got an editor, then we’ve got some people who do designs on that article. So we’ll get a custom design made, like a featured image, or in content designs, and we’ll add images, that’s three people. And then after that, it goes into formatting. So it gets published on the website, that’s four people. And then the fifth is syndication and scheduling. So five, five people in the process from start to end.

Process In Publishing Content

Ilana: Awesome! I guess when you sort of starting to build it out, do you adhere to a publishing schedule? Or do you just have to be a publisher as much as you possibly can?

Stephen: In the beginning, I attend to publish as quick as I can, because we want to gain that ranking as close as we can. But the more you publish, and the more content you’ve got coming through, the slower you can go. So we like we didn’t have all these writers, and it’s being team to begin with, we just had a writer. So it was before that it was as a writer, and then me vetting the content, and then sending it back, and I fixing it than me fixing it, and then publishing it. But if you want to just gain that traction, early on, we just published straightaway, to start indexing on Google, because we’re brand new, but if you’re already starting, you’ve got, you know, say, 30-40, 50-60 posts already on the website, then you can start scheduling out, you know, once a day, or, you know, twice a week, or whatever it might be, because Google, I think, like seeing articles come out again, and again. And again, they get used to seeing things published on your website, that means that index you quicker and you know, the relationship between your site and Google is a good one.

Coming Up With Content Ideas

Ilana: Yeah. What are some of the ways that you I guess, come up with new content ideas, I mean, sure, you know, when you’re starting out, you’ll have you can identify your pillow posts and the classic kind of things you got to talk about. But you know, when new publishing every day, I’m sure you’re very quickly run out of ideas. So,

Stephen: I mean, the keyword research phase of that tool, again, tools, the best friend, so ahrefs is really good for this semrush is again, really good for this. So what you want to do is like, let’s say you want to find you want to do an article on health benefits. So we we’ve done heaps of health benefits, if you put in just the word health benefits, it’ll show you all the health benefit types of keywords that are out there. So health benefits of bananas, help with the turmeric, health benefit apples, whatever it might be. So we go through that process of, you know, keyword research, finding broad keywords, the narrowing it down to a second level is like a tier two longtail level and then once we’ve narrowed it down, we then look at the volume of each of those searches. So we’ll look up how many people searching for, you know, health benefits of bananas, is it you know, at a month, 800 a month, 8000 a month, and then we categorize it based on the volume.

So we’ll start looking from most volume to lease volume, and then we’ll start rolling at content for each of those keywords. And then if you’ve you know, you still struggling with content like that, you can go to a website called answerthepublic.com and you put in your top. Yeah, and it generates you tons of questions. And again, do the exact same thing, put them all into like, somewhere, we can find the search volume, so like it was sem rush or whatever, and then ordered by search volume, have a look. And then, you know, it doesn’t have to be by search volume, you could do it by default Keyword Difficulty. So if someone more competitive might take longer to rank, so you might want to leave it to later. But if you’re a big solder ready, and you’ve already got that authority behind you, then you can maybe tackling keyword that’s more competitive.

Ilana: Awesome. I mean, I know a little bit about SEO, I usually say to people enough to be dangerous. So I know that website structure is quite important when you really trying to, I guess, rank a website and generate traffic Do you do I mean, is that right? Like that the structure of your content is important. And I guess, do you decide that in the beginning?

Stephen: Yeah, like, I can tell you pretty much within 20 seconds, what we did that got us to so at right now, like, I think in our peak, the site’s getting about 50,000 uniques a day. So we’re getting a lot of traffic. And to get to that, like, like I said, this was our first site or my first site, you know, there was no like, I thought it was okay to SEO, but I was no expert by any stretch of the imagination. So what we’ve to get from literally zero, so we had no traffic or the way that 50,000 people a day was literally focusing 80%, maybe 70% of our time on acquiring authoritative backlinks. So reaching out to people saying, Have you looked at our content, it’s similar to the content you’re currently linking to replace your link with Allah, or add your link to your article. So that was the first thing we did.

Ilana: That’s one one of the hacks that he shared that the conference was it.

Stephen: Oh, there you go. So there you go. So that was one of the things we’ve done. And we did that just on a really big scale. So we’ve done a lot of that.

Acquiring Backlinks

Ilana: I guess, if, you know, it’s a, you approached me to say, I’m linking to someone a new approach me going, Hey, can you link to me instead? What, like, what’s your motivation for it?

Stephen: We generally test a few different angles. So one thing we’ll do is we’ll offer you know, we might share you on our website, social media, if we’ve got a big following. And other thing is, we might give you a reciprocal link. So he wants to him, we will link back to you as well, another thing could be, we might help promote you to our email list. So it’s generally a matter of finding that mutual value in that offer. And then it just comes down to copywriting. Right. So like, when you’re doing cold email, everything here is appealing to people’s, you know, likes, dislikes, emotions, all that kind of stuff. So then, you know, within this cold emailing link building process, it goes back to the fundamentals of marketing, which is copywriting. So, we literally just start working with different templates and testing headlines and templates and content and angles to see what’s actually going to lead to a better open rate to get people to work with us. So that’s kind of what we do. And then that was one of the campaigns that we did that did quite well. So yeah, I mean, like backlinks is 70%, 60, 70% of the battle.

I’d say 35% is content. So making sure you’ve got really good quality content, long content right now is working really well. So we do articles that no shorter than 2000 words, but on average, reported about five or 6000 word articles. And then on page probably counts about five to 10%, from what I found, I mean, if you if we did, it would probably do even better. But we really haven’t spent that much time doing on page optimization and structures all over the place, that’s something I would recommend doing. I don’t think it’s worth skipping. But we just didn’t spend much time on it on the way up, we just focused on what we were good at. But lately, Google’s rolled out an algorithm which is starting to affect a lot of sites and saying that, you know, they really want to make sure that the authors behind all your content have, you know, legitimate background in the knowledge they’re writing about. So there recently slapped a lot of sites for saying, you know, you might be running all this content, but you know, we’re going to start out ranking people who have proper medical doctorates and things like that, or you have some sort of legitimate experience in the space rather than, you know, say, me writing an article on you know, how to lose weight in 60 days, or something like that, then rather, Google now is done to focus on people who have that experience, who have a PhD or some sort of, you know, experience from university or something like that to to write the article.

So what you’ll start seeing, I think over the next kind of six to 12 months is and we’re also doing this is starting to get people who have that experience to start reviewing a lot of articles by writers to prove that this is good, legitimate back information with someone with experience, we’re just putting, you know, because like if you’re searching for something you know, I’ve done all the time. How do I get rid of a cold in two days then you want to make sure you’re reading something that’s not written by some outsource person who has no experience on the topic and it just ranks well going to make sure the contents good so they really cleaning it up, which is really good to say, Sorry, folks,

Ilana: I have to interrupt the episode there because we had to break up this episode into two parts. So you’ve just finished part one of this episode. Stay tuned for part two and be sure to check out the resource that we will have available for today’s episode at talking web marketing. com. That actually does redirect you to out the podcast section on our website, which you can check out so you can download the show notes and yes, stay tuned for part two.

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About Ilana

Hi, I’m Ilana Wechsler, former data analyst, turned Pay Per Click (PPC) marketing expert.

I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

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We are committed to protecting your privacy, and this policy explains how we collect and process personal information about you when you use our products and services (our “Services”), or when you otherwise do business or make contact with us by visiting all of the Sites and services owned, hosted, or operated by Altolana Pty Ltd t/a Green Arrow Digital (collectively “we,” “us,” or “our”), including greenarrowdigital.com, greenarrowdigital.com.au, ilanawechsler.com and any other site that we have owned or operated, do own and operate or may own or operate in the future including social media sites (collectively, the “Sites”). Unless we say otherwise, all references to the Sites in this policy include all such Sites.

Should we ask you to provide certain information by which you can be identified when using our websites, then you can be assured that it will only be used in accordance with this privacy statement.

Green Arrow Digital may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24/05/2018.

What Type Of Information We Collect

We may collect the following information when you register to use our Services, subscribe to our newsletters, respond to a survey or offer, make an enquiry through our websites, or contact us in any other way:

  • Name, email, address, phone number
  • Job title, organisation information
  • Usernames and passwords
  • Billing details (Payment card details are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.)
  • Transaction data for of products and services you have purchased from us.
  • Demographic information such as postcode, preferences and interests
  • IP address and your use of our websites
  • If you register for a course the information is used to to track your preferences, and to keep you informed about the course and related events
  • Copies of your communications with us

How We Use The Information We Collect

The personal information we collect from you may be used in one or more of the following ways to help us understand your needs and provide you with a better service :

  • To deal with enquiries, requests and technical support (your information helps us respond to your individual needs)
  • To create and administer records about any online account that you register with us
  • To provide you with information and access to resources that you have requested from us
  • To improve our websites (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • For website and system administration and security
  • For general business purposes, including to improve customer service (to effectively respond to your customer service requests and support needs), to help us improve the content and functionality of our Services, to better understand our users, to protect against wrongdoing, to enforce our Terms of Service, and to generally manage our business
  • To process transactions and to provide Services to our customers and end-users
  • For recruitment purposes, in the event you apply for a job with us
  • To administer contests, promotions, surveys, or other content across our sites
  • To send periodic transactional emails. The email address you provide to process your order and purchase a product will only be used to send you information and updates pertaining to your order. Where it is in accordance with your marketing preferences, we will send occasional marketing emails about our products and services, which you can unsubscribe from at any time using the link provided in the message.

Your Rights With Respect To The Data We Collect

Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, port and erase your data, as well as the right to restrict and object to certain processing of your data. This includes:

  • where you have agreed to direct marketing, the right to object to our processing of your data for that purpose, which you can exercise by using the “unsubscribe” link in such marketing communications; and
  • the right to object to our processing of your data where we are pursuing our legitimate interests or those of a third party which you can exercise by requesting us to delete your details at any time by sending a written request via email to: support@greenarrowdigital.com

You can contact our Data Privacy Officer (DPO) and dedicated compliance team at any time by emailing us at support@greenarrowdigital.com and we’ll be able to assist with your data inquiries, requests and data protection issues.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on our websites, look for the box that you can click to indicate your preference regarding receiving further marketing correspondence from us
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at support@greenarrowdigital.com
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
  • You may request details of personal information which we hold about you. If you would like a copy of the information held on you please email your request to support@greenarrowdigital.com
  • If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Email newsletters:

If you subscribe to receive one or more of our email newsletters, you will need to register an account with us. We provide newsletters to you free of charge.

Our newsletters may contain promotions or advertisements relating to goods or services provided by us and associated third parties. If at any time you wish to unsubscribe from an email newsletter you may do so by following the unsubscribe instructions on the newsletter or by emailing us at support@greenarrowdigital.com.

Cookies:

The website automatically gathers certain information such as IP addresses and the number and frequency of visitors to the website and individual web pages. This is collected using cookies and is used by us for security and monitoring purposes, to manage the website, to track usage, to improve the website and to improve the website services.

Cookies are pieces of information that are stored by the browser on the hard drive of your computer. The website also uses cookies to enable us, and any person who advertises on the website, to provide features such as remembering certain information about you and your preferences so that we and they can deliver targeted material which will be of most interest to you.

Cookies can be deleted from your hard drive or you can configure your web browser so that it rejects cookies. Rejection of cookies will not prevent you from using most of the features on the website. If you experience any problems deleting cookies, you should contact the supplier of your web browser.

Information sharing:

We only ever share your personal information with third parties with your permission.

If any third party organises or manages on our behalf a promotion, competition, survey or poll run through the website in which you wish to participate, we may ask to disclose your information to that third party to enable them to do so. They will be prohibited from using your information for any other purpose unless you have given them specific consent.

Note that if you upload or post any information to a public part of the website, we may use it in accordance with our Terms and it may be viewed and used by others.

Forums and Blogs:

Please be aware that when you post information to any forums, chat rooms, blogs, or message boards on or through the website, that information can be accessed by the public and used to send you unsolicited communications.

Data Retention

Your information is collected and stored on servers on behalf www.greenarrowdigital.com. We may keep your information for a reasonable period for the purposes set out in this Policy.

We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfil the purposes outlined in the policy. You can ask to close your account by contacting us at the details at the bottom of this document, and we will delete your personal information on request.

We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.

Security:

We adopt appropriate security procedures to help prevent unauthorised access to your information. www.greenarrowdigital.com shall not be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.

Use of details:

In order to make use of some services provided through the website such as the forums, email newsletters, competitions and polls, you will need to register an account with us. When you do so, you will provide us with information about yourself and you will be able to choose to receive our newsletter. You can log in to your account and update your preference at any time in the membership details section of your profile. We will only use your information in accordance with your instructions and as set out in this policy.

By providing us with telephone numbers or an email address, you consent to being contacted by these methods for these purposes. If you do not want to receive marketing information from us, you can notify us as part of the registration process, you can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your account preferences, or by emailing us at admin@greenarrowdigital.com giving your username and password plus details of the information you no longer wish to receive.

If you wish to take part in any poll or survey run through the website, we will also use your information for the purposes specified in the poll or survey. We may also disclose non-personal, aggregated information we collect through the poll or survey to third parties.

If you wish to take part in any promotion or competition run through the website, we will also use your information for the purposes specified in the promotion or competition, to make sure you are eligible to enter the promotion or competition, to contact you if you have won a prize and for publicity purposes.

Governing Law

This policy and the use of this Site are governed by the laws of Australia exclusively. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Sydney, Australia. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Sydney, Australia. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Green Arrow Digital is controlled, operated and administered entirely within Sydney, Australia. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Other sites:

The website contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.

We link to a wide variety of other websites and we display advertisements from third parties on our website. We are not responsible for the content or privacy policies of these websites or for third party advertisers or for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.

Once you have used these links to leave our sites, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Information use:

We may use your information as set out in this privacy policy and in any other manner you expressly consent to us doing so, we may also use your information for any purpose if we are required to do so by any law or other regulatory or government authority, to enforce our terms or to protect the safety of others. In particular, we may collect and use personal information for the purposes of investigating and, if necessary, removing any content about which we receive a complaint.

Policy changes:

By using the website you agree to the terms of this Policy and our Terms. We may amend this Policy and the Terms from time to time. If we do so, we will post an updated version on the website. You will be bound by the new terms upon your continued use of the website.

Altolana Pty Limited trades as Green Arrow Digital

ABN: 72 141 554 047

If you have any questions you may contact us at:

Green Arrow Digital

PO Box 562

Rose Bay

Sydney 2029

Australia

support@greenarrowdigital.com

Terms and Condition

Introduction

Green Arrow Digital regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all Green Arrow Digital users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Ilana Wechsler at (02) 8060 7311.

Collection of Information

In order to use the Green Arrow Digital website, we may require information from you in order to provide the best service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including Email. Any information collected by Green Arrow Digital is collected via correspondence from you or your company. This may be via the telephone, Email, mail, fax or directly through our website.

Use of Collection Information

Any details collected from Green Arrow Digital customers is required in order to provide you with our products and/or services, and a high level of customer service. Correspondence is recorded in order to provide service references, and to assist in our staff development.

Storage of Collected Information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

If you have any questions about security on our Website, you can email us at ilana@greenarrowdigital.com

Access to Collected Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at ilana@greenarrowdigital.com.

Orders

If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, Email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Communications

Green Arrow Digital uses personally identifiable information for essential communications, such as Emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional Emails. If at any time a customer wishes not to receive such correspondence, they can request to be removed from any mailing lists by emailing us at ilana@greenarrowdigital.com. You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Third Parties

Green Arrow Digital may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. Green Arrow Digital does not share any information with third parties for any unknown or unrelated uses.

Legal

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.

Links

Links on the Green Arrow Digital site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of www.greenarrowdigital.com

Changes to Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.

Green Arrow Digital Security Policy

Green Arrow Digital uses the eWAY Payment Gateway for its online credit card transactions. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the Internet. All online credit card transactions performed on this site using the eWAY gateway are secured payments.

– Payments are fully automated with an immediate response.

– Your complete credit card number cannot be viewed by Green Arrow Digital or any outside party.

– All transactions are performed under 128 Bit SSL Certificate.

– All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.

– eWAY is an authorised third party processor for all the major Australian banks.

– eWAY at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Green Arrow Digital

For more information about eWAY and online credit card payments, please visit www.eWAY.com.au

Delivery Policy

After ordering online, you will receive an email confirmation from eWAY containing your order details (if you have provided your email address). We will normally confirm receipt of your order within a few minutes of ordering. We will attempt to send your software/license/access code via email within 2 working days.

If you wish to query a delivery please contact us at ilana@greenarrowdigital.com.

Refund Policy

If for any reason you are not completely satisfied with your purchase we will give you a 7 day money-back guarantee from the time you receive the goods. Please email us at ilana@greenarrowdigital.com within that time if you are not satisfied with your purchase so that we can resolve any problems.

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