Meta Unveils AI-Powered Features for Streamlining Advertising Processes
Meta’s announcement of AI-based tools for streamlining advertising campaigns and improving business performance offers a glimpse into the future of advertising.
For the fortunate selected Meta advertisers, the following AI features are now available for use:
- Generating text variations
- Creating ad images based on prompts
Adjusting image sizes
- These features are all powered by AI and are designed to increase the engagement of ads.
Text variation – Just input your existing ad copy and Meta’s AI will generate several ad copy variations for you to test. And just like with ChatGPT, you can click if the generated ad variations are “Not Great” or “Looks Good.”
Background generation – With text prompts you can now customize the background style you want. Another tool for advertisers to test variations of the images and see which will make an impact in terms of performance.
Image outcropping – Having problem with image aspect ratios? Well, this feature will help you adjust your assets to fit to the required and different aspect ratios in Facebook and even Instagram.
These AI-rich features will only be available to a limited number of advertisers for now but according to Meta, more access will be given to advertisers in July of this year.