Most Commonly Used Google Ads Extensions Explained
In this article, we will be discussing the most commonly used ad extensions for Google Ads such as Sitelinks, Call, Location, Callouts, and Structured Snippets.
So before we touch on each of the extensions, let’s discuss first what are ad extensions for Google Ads.
Basically, as the name suggests, is an extension to your ad and lets you expand your ads with useful and additional information about your business. Ad extensions give your potential customers more reason to choose your business over the other.
How does it work?
Google ads basically select the relevant extension and it will show it to your potential customer when that customer searches for something. This means that if a customer searches for a service type of business like a Dental Practice, then Google ads will show a user a Call extension since that search suggests you’re looking into calling or inquiring about that type of business.
Google ads also select which Ad extensions will maximize the performance of your search ads. And for that reason, you as an advertiser should use all the relevant extensions for your business.
Now the basics are out of the way, let us now discuss the first ad extension.
This ad extension lets you add more links to your ads and it also takes users to specific pages on your site. For example a page for your special offers page or hours of operation for your business. So users know exactly where they are going to land when they click links in sitelink extensions. One of the benefits of using ad extensions is that you can actually set a start and end date, which days of the week and time it will appear.
Do note that Sitelink extensions can appear in two ways, first is the one with a description, and the second one with no description will just appear with just links.
Call extensions allow you to add phone numbers to your ads of which users can call your business. When a search is done and your ad shows with a call extension, people can tap or click a button that will directly call your business. This ad extension has a high customer engagement rate with your ads.
Do note that people can only make a call if the device they are using is capable of making calls.
Location extensions let you help your customers or potential customers by showing ads that include your business’ address, a map to your location, or even the customers’ distance to your business. People have the option to click or tap to your location extensions to get more information about your business’ location on your location page.
Note that location extensions can also have a phone number or a call cta button so they can easily and quickly reach your business. Please note that your Google ads should be linked to Google Maps to be able to use this extension.
Callout extensions give you the benefit by promoting unique offers or services to your customers such as “free consultation” or “24/7 chat support”. These extensions serve as detailed information about the products and services your business offers. Callout extensions are eligible to appear on both desktop and mobile devices. They are not clickable though but the great thing about this extension is that you can use up to 10 callout extensions in addition to your text ads.
This extension lets you highlight specific aspects of the products and services offered by your business. Structured snippets will always show beneath your text ad and just like callouts they are non-clickable as well. Two structured snippets will show up at a time when this ad extension appears on a computer, while it will only show one on mobile devices.
Google’s algorithm decides which combinations of snippets to show so it is really recommended to add as many as possible and of course make sure it’s relevant to your business.
So there you have it, the most commonly used Ad Extensions for Google Ads. Hopefully, you learn something new today and make sure to use these extensions so you can maximize your text ads!