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How Phil Ebiner Built a Full Time Income Selling Online Courses on Video Production

In the podcast:

01:59 – How Phil started
05:33 – Concept of Co-creating Course
07:55 – Creating a Course
10:20 – First course Phil started with
11:56 – Publishing outdated course or adding new lectures
15:07 – How Phil developed a online video school creation on his own platform
18:21 – Using YouTube for video production
21:05 – Does the video sent to the platform
26:18 – Phil in using paid traffic
29:38 – Testing Ads
32:49 – Phil’s advice to get into online course creation

In this episode, Phil Ebiner shared his experience how he built a full time income selling online courses on video production.


Ilana: Welcome to today’s episode of Talking Web Marketing. I have a guest today called Phil Ebiner who is in a little bit of a different industry. He teaches video production online and he has a bunch of courses online as well on his own website and he’s become very, very successful doing this. So welcome to today’s show, Phil.

Phil: Thank you so much. I’m excited to be here and hope to help and inspire and teach everyone that’s listening.

Ilana: Yes so exactly like I want to get you on because I’ve been following your work for a little while now and I’m a fan of your podcasts as well. And I know that you know I guess you’re a student of the industry really yourself and using your own sort of courses as your own example. So I know you can provide a lot of value for us today. And you mentioned before we were offline that you started from absolutely nothing and I think for people now when they say a success story like you it can be somewhat daunted by the momentum that you’ve got now. So it wasn’t actually all that long ago that it was starting out. So can you give us I guess a little bit of background of your background and how you got started.

How Phil started

Phil: Yeah it’s pretty crazy it’s only been about five years since I started. But compared to maybe a lot of other businesses that people would try to start atleast by themselves I feel like things have ramped up pretty quickly and now it’s my full time gig. But back in 2012 I had been out of school for a few years and working full time at different colleges usually doing video production video work for them and I learned about this whole passive income thing through Halfling’s blog and different podcast. And I was always trying to figure out how I could do more stuff like that on my own just because as soon as I started working for other people I was always getting the itch to do other things and I also was in a lot of student loan debt and I felt like I wasn’t making any progress that often. I just know from my family’s background that struggling with money wasn’t something that I wanted to do. And for long term so I always trying to figure out ways to make a little bit of extra cash on the side. Starting a wedding videography business and doing freelance work on the side. And so yeah in 2012 I discovered this idea on teaching online classes and put together my first one teaching exactly what I knew and was passionate about the video editing and that I put on Udemy.com because that was the first place I heard that anyone could teach online. And luckily I made a few sales that first month and I made sixty dollars.

And from then I just got addicted to creating online classes and building my own brand. And like you said I really didn’t know what I was doing I didn’t do any of the things you’re supposed to do. The keyword research didn’t have an email list that I was building, no sales funnel, no nothing but I learned a lot all along the way. And now the business is a six figure business. I’m pretty open with sharing my income. And just because when I was starting out I was inspired by other people who share their income and made it feel like it was actually real and I don’t want to make people feel like this is possible for everyone’s going to do this. But I think for people who put in hard work it’s definitely possible probably projected to hit the 1 million mark on Udemy in the next year which is insane.

Ilana: Wow, that is crazy but I can see you on Udemy. You do have 76 courses. That’s insane.

Phil: I mean if you will look at that and you know that does seems crazy and the thing I want to remind people is that I quickly learned that I could work with other people to co-create courses that I wasn’t maybe the expert and I could kind of leverage other people’s expertise but also my growing brand on the platform to work with them and get more topics get more courses a little bit more efficient at creating courses.

But I’ve also done, I have 76 published courses I’d probably unpublished 20 or so courses on Udemy that I did for the wrong reasons I partnered with people and they just weren’t really great classes they weren’t in my brand or just old classes of mine my own path. Just the reviews weren’t that good and so they weren’t really helping or benefiting me at all. So like I said I got addicted to creating online courses and so I’m just been doing it sort of nonstop ever since it started back in 2012.


Concept of Co-creating Course

Ilana: So just go bit deeper into this whole concept of co-creating. So when you say you collaborate with another instructor, I mean there’s obviously an overlap of skills to some degree. How do you go about deciding who do you gonna do co-create a course with?

Phil: First people that I created courses with were friends of mine who I knew not like the online world or the online teaching world. And these were friends who went to college with me and studied film production with me. And so I already knew them I knew their personalities. I knew what their expertise was and so most of my courses are with people who I actually know or most like co-created courses are with friends of mine and in my real life. And so that I think is great advice because it’s a lot of people go online and try to find people online. But just that experience of being together working on a course together is fun. And you can really learn how to help other people teach online and that’s one of the things that I’ve learned is that not everyone is naturally good at teaching online. I wasn’t when I started. It’s taken me 50 courses or so before I finally feel like I got a knack for it. But while some of my friends are really good at a specific topic like more advanced photography skills more advanced than I would be they might not know how to explain it the right way to a beginner. Which is something that I’ve kind of learned how to use it all helped coach them while we’re teaching. So that’s one way that I’ve done it.

And then of course I’ve also found other people online who have their own audiences already and create courses with them and that’s a great benefit because when we launch a course then we have more of an audience to sell to and not that that should be the only reason why co-created course with someone but it’s definitely a benefit. But like I said I’ve done classes where I the end of the class I realize are like months later I’m like man that was like we really weren’t doing it to necessarily benefit people it was more just for let’s just get another course out and let’s see how much money we can make from this course that we work on together. So I would try to like advice listen to your heart and thing are you really doing this for the right reason or is it just to try to make it a little bit of actual money.


Creating a Course

Ilana: Yeah nice. So do you if you’re going to create do you decide on the curriculum together then you divide up sort of those segments that way rather than using a studio to get off.

Phil: Yes I it depends on the course. But a lot of times I’ll do a lot of the heavy work of writing out the outline of the course and structuring it because I feel like I know how to do that now and then we’ll split up on camera time. Some classes where the other person is definitely more of the expert and I’m just kind of the I would say publisher now I kind of see myself as a publisher of courses is all just the sort of behind the scenes more so I won’t even be in the class as much which I think is definitely a viable thing. One piece of advice has definitely come up with your agreement to what the how useful your work during that, why you create the course and then after the course come out with any agreement beforehand because I have created courses where the other instructor has fallen off the face of the online world and I’m left having to update the course, answers during questions and that’s fine if you’re being paid for it or you know the revenue share or whatever it is fair that’s just to keep in mind that I realized that there’s actually more work after you create the course than putting together the course itself.

Ilana: It’s going to be my next question actually. I’m glad that you go there.

Phil: We got to keep that in mind when you split the revenue.

Ilana: Nice. And I guess you also didn’t divide up because Udemy give you promotional e-mails and educational ones etc. So you both would clearly have access to that.

Phil: Yes so we split up. You know it’s not perfect on Udemy they don’t make it easy. I know if sometimes I just overlook oh if I send a promotional e-mail already that month sometimes I end up using both sometimes and then my co-instructor be like: hey Phil you use both probably email last month, what’s up with that? So I let use both the next month and then some of my co-instructors don’t really like promote on Udemy. They don’t have other courses so they help answer questions and stuff. But for those classes I kind of able to use promo announcements.

Ilana: Yeah cool. So which was the first course you started with?


First course Phil started with

Phil: The very first course by myself, it was a good piece of advice it was a video editing class but using a program called Final Cut Pro 7 which was sort of an old version of the Final Cut Pro which is a video editor but about six months or so after I created that course. They completely redid that whole program and my class kind of became outdated. And even though I think some people use Final Cut Pro 7 now because I still see few people rolling in that class it wasn’t sort of that evergreen topic that I wish that now I can try to create classes on. So when you’re creating first course try updates when that to make it something that will last a bit longer.

Ilana: Rather than based on the software which is inevitably going to get outdated.

Phil: Yeah. Yeah so yeah our plan on making those updates when that happens. And that’s cool thing and one neat thing about the fact that software changes after changes all these things allow new instructors to jump into teaching online and having and potentially to have a lot of success. I’ve seen best selling classes and bestselling instructors who don’t update their classes right away get overtaken by new instructors. You jump in right when the latest version of iOS or whatever software they’re using comes out. So if you are an expert in one of those topics definitely keep an eye out for when there is new updates come out. And it is a major update, plan on creating a course like right away and getting it live because it’s a great chance for you.


Publishing outdated course or adding new lectures

Ilana: So in that situation would you recommend on publishing the now outdated course or just adding new lectures and keeping that old material there.

Phil: That’s a great question. Well it depends on the software and how it works. I know for some software for example I teach a lot Adobe products like Photoshop and Premier pro for video editing and a lot of people still use the old versions because they don’t want to pay for the upgrades and especially a lot of people in an international audience get a hold of a copy of an old version of Photoshop. And so for a lot of those classes all leave the old versions out as a separate class and create a completely brand new course. But there are also some courses where it’s more of a general course. I have a big photography class one of my most popular classes called the photography master class. And for years we’ve just continue to update that class with new ideas new topics to make sure it’s up to date. But at this point I’m kind of a fan of doing a complete re-haul and a brand new version of of course partly because you do have that opportunity to sell it to the students in the current course and especially on Udemy when most people paid ten, fifteen dollars for a course. I don’t usually have a problem when I launch a new version of a course and selling it to the current students because hopefully by the end they’ve got in their ten dollars in value from the Old Course and are willing to upgrade to the new one.

I do have a few students who comment or complain about why they should upgrade or if they had to upgrade and sometimes I’ll just give them a free upgrade so that they’re not inclined to leave me a bad review. But that doesn’t happen too often.

Ilana: So by saying an upgrade you mean upgrade to a new course entirely.

Phil: Yeah course entirely. Right. And I think it depends if you have a class that is doing really well. A lot of good reviews as established in the market place for the keywords that you’re using for that course. You might want to just updated that course because it might take a lot more work to create branding course and drive traffic and build reviews and build that sort of SEO Juice for that class. But if you have a course that doesn’t have as good reviews it specifically time I mean if it’s below a 4.3 or so or even if it’s below 4.5 you might want to just completely start from scratch.

Ilana: Yeah cool. So onto kind of where you’ve now developed a business which is bringing online video school creation on your own platform. Can you kind of run us through, I mean obviously you would have utilized some of the momentum they had from Udemy how you’ve kind of grown your own platform because I think that’s obviously the Holy Grail for many business is to get off you. That’s my belief. Personally I have Udemy courses and I view it as a traffic source rather than building my business there. So I have full training courses on my Web site. Some of the materials are on Udemy. Not all of it. It’s a fine balance. So how have you done that.


How Phil developed a online video school creation on his own platform

Phil: Yeah it’s been a difficult process because you have to have traffic and know how to sell your courses to your trap and to be successful on your own platform. And as someone who didn’t know how to do that it’s taking me a while to figure it out. I remember when I was just starting I think it was like a few months into or maybe six months. I had like three courses up or something. I was already starting to figure out try to figure out OK how can I sell these courses on my own platform charter membership. And so gave me another online teacher kind of shut me down and was like you know your classes aren’t that great and not many people are going to pay for them especially you don’t have that much content maybe when you have like a larger library content it might be more valuable. And now the time I was like That’s not fair. Like I don’t know about that. But now looking back I see his point and I think that’s with the membership model anyways. If you want to sell your classes on your own site individually it might be a lot easier than a membership model unless you just have some sort of big following already and people who are already like waiting to pay for something of yours. I’ve tried everything from charging premium prices for my courses and that didn’t work. I have charge individually for courses at a lower price for my courses individually and it works better similar to what is happening on Udemy.

I mean just the price people are willing to pay was between that know fifteen and forty dollar price. I’ve always struggled with how do I promote my courses on Udemy and on my own site because people might get confused. And so what I’ve done is I kind of reconcile that by saying OK if you want to pay for the individual course I’m going to send you to Udemy because that is benefits to driving traffic to Udemy and your course like Udemy if your course ranks well on Udemy they’re going to promote your course you can make a lot of money on Udemy but if you want to take all of my classes that once I have my membership which is only 9 dollars a month. So it’s a pretty good deal I think for I think I have 50 or so courses in that deal now or a little 62 actually, I’m looking at it right now. So they can take whatever they want. They get all my courses they get all future courses as long as they’re a member. And that price seems to be working pretty well. It’s similar to what Skillshare started out doing. And now I have about 200 people in that. So that’s awesome because it’s monthly revenue that I can count on each month and that’s grown. I started that program at the start of the year.

So it’s been about a year since I started that and so that’s been growing. But yeah it’s kind of taken me a while to figure out what the price point works well for me. I’ve tried premium products as well. And definitely people can I know people do it. So it’s possible but it’s just a lot more work to figure out the sales funnel and drive people into that sales funnel on and actually make that sale. And I like making easier sales and so I start for a really inexpensive price.


Using YouTube for video production

Ilana: Yeah, cool. So before we hit record you were telling me that you are quite big. Well considered you invest a lot of time on YouTube. So can you tell us how you’ve used YouTube to kind of build that following.

Phil: Yeah YouTube is one of my biggest traffic sources. And again it’s not something where I proudly overnight success it’s just been kind of slow long grind of being consistent with it. And right after I started getting online classes in 2012 I realized that I did need some sort of brand and an identity where of Udemy to build. And so that’s when I started school online and that became my YouTube channel on my Website. And so since then I’ve been blogging almost weekly and then also posting videos almost weekly or more. I’m not strict like a schedule I don’t have like Mondays is you know a five minute video Tuesdays and another two minute video. I don’t have a strict schedule like that I think you did I’d probably be rolling my channel a lot faster. But basically what I do is just answer people’s questions from the classes. The most popular questions that I get in class, I answer those on YouTube. Those tend to be questions that people are searching for already on YouTube so that that’s good for SEO also put free lessons from my courses on YouTube and drive people back to the course all look for I just search for the topic on YouTube and see what other videos are ranking high for that topic and I’ll create my own version of that video. And yeah I guess I’ve just been doing it for 5 years now consistently and I have so 70,000 subscribers so its pretty good and I don’t know how many views I’m getting per month but it’s quite a few.

The thing that I did that I won’t recommend to people is that my YouTube channel has always been about all kinds of topics and so it’s about the video production, photography, personal finance, business, teaching online, and all kinds of stuff and they always say you should pick a niche and stick to it and you’ll be able to grow your brand faster. And I think if I did that I would. But that’s why I think I’m not getting as many views or subscribers as I could. But I can’t be perfect. I’m too lazy they create multiple youtube channels.

Ilana: Fair enough. He also diluting a lot of stuff. I mean can see the merit in creating one sort of theme for
a YouTube channel. But I guess there’s additional work in managing more assets really isnt’ it?

Phil: Yeah but I’m just doing all the standard stuff putting links on the top of the description back to articles for a while.


Does the video sent to the platform

Ilana: I was like that was going to be my question actually,in each of the video are you sending them to Udemy or are you sending them to your platform.

Phil: No I’ve changed depending on what I was feeling that month. But sometimes I’m sending them directly to the Udemy course especially when I launch a course. The goal is to just drive as much traffic to that course as possible get that initial reviews and try to use that ranking as fast as possible.

So all use the YouTube description and YouTube cards to send you back to the Udemy course for some longer term success. I just sent them directly to this specific lead magnets. Sometimes I promote my monthly membership so I’m doing a handful of different things but now I’m doing a lot of driving people to the Udemy courses. I kind started to do that and I went away from doing that and I’m back to driving people to Udemy I think were time before we started recording like. It’s amazing how this has gone and sometimes I feel like it’s just going to I’m going to wake up from this dream of Udemy. But at this point I’m like OK Udemy is what’s working and let me try to have as much success with Udemy as possible and that’s why compared to a lot of people I promote actually sending people to Udemy courses versus just trying to take people from Udemy. Or just driving people to your own site and your own courses.

Ilana: It’s interesting like you know I’m the same as you. I’ve got courses on Udemy, I have courses on my site. And truthfully I never send people to Udemy just because I feel that I’m at the mercy of them. And to be honest really I update my courses like my prime asset is my own website and I make sure all my best content is on my platform. Like yeah it’s just interesting that you go to a completely different approach and this obviously merits in both sort of it’s just interesting to say you know we’re polar opposites in that respect.

Phil: Yeah and I wish there was. I mean I could probably think you’re out and do it properly if I wanted to but I wish there was a better way to split test like this all because right now if you go to my website and you go to my course page they’re linked to Udemy. And so same with my water wells or on YouTube. I wish I could split testing and have it have some data says OK. You’ll end up making more money on Udemy if you drive traffic there or on your own site. The thing about Udemy is there’s just so much. There’s this intangible that we don’t understand or is hard to grasp. Like how much money do I make. Because I drive traffic. That isn’t the result of a direct sale. When I drive traffic to my Udemy courses and someone doesn’t buy that course Udemy.

Picks up the ball and they are advertising to that person on Facebook because like they pixel all of their pages and they Pixel on people visiting those landing pages. So even if I’m driving charge to my Udemy Courses and they don’t buy there’s a chance that person is going to end up buying the course at a later date.

Ilana: My feeling on that is that yes in that situation they have gone to my Udemy courses page and they didn’t buy but they might have visits lots of other paid course pages as well and then they’re showing ads for the other course pages too.

Phil: That’s true. And that person might end up buying the other course. I guess the other argument to that is that when they found out they told me and I know just from being a student nothing will satisfy lots of courses on the same topic and so if they’re looking at your course they might buy your or someone else in the same topic or they might be on someone else’s page and your course is recommended. So it’s hard to, you know. I think traditionally and I know most people would say said I’m trying to your own site but it’s hard for me to say that you shouldn’t send traffic to Udemy because of the success that had.

Ilana: Yeah look I mean you know I know people in my space they do that too. They send them to Udemy so I think lots of people do that strategy it’s just not one that I do personally and I’m obviously interested to hear your motivation and strategy behind it because it is a fluid thing and I just I guess I know for me like I put my best content on my asset where I can control like I thought it was about a year ago maybe even 18 months ago Udemy change their pricing. It was this huge uproar in the structor community and I don’t want to be at the mercy of that.

Phil: Yeah no that’s true and you never know. They can change the revenue share tomorrow and you know take more money. Then you know if you have courses on your own side you’re just driving traffic to your own side and you don’t really have to care about that much. But I think I think there’s a balance and I think you know I depend on me for a majority of my income and I promote a lot of my courses on Udemy. I think at the same time it’s so important to be building your own platform and to be building your e-mail list and the stuff that you have more control of just for the long run.


Phil in using paid traffic

Ilana: Yeah, totally. So you also mentioned before hit record that you haven’t really dabbled much into paid traffic so as a paid traffic person and a huge advocate. I find that also really interesting.

Phil: Yeah. I would love to get some insight from you about knowing you know where I am today. What I do because I haven’t stayed away from hate advertising because least for driving people to like a sales page because you know I hear that doesn’t work. And so I think that it will not marketplace to like you eat or something like that might be a better way to do it but I don’t know. I have to. The thing is I just don’t know what I’m doing. So when I log into the Facebook ads panel I’m like it’s just way too many options. So I don’t know. Can I get some advice from you like what is the best way for someone like me who is actually has a decent amount of traffic on my Web site to grow that traffic or to grow my email list or really what should be my goal anyways.

Ilana: Yeah awesome! Well if it were me and I was you and I had a lot of traffic to my Website at the very least installed by Google and Facebook retargeting pixels and I would just be doing retargeting first try lots different offers and see what offers work best for your retargeting people obviously excluding the people who have purchased as well. So once you get your remarketing or retargeting campaigns profitable and humming along nicely that’s the thing is they don’t actually cost a lot. Those campaigns then you can start just building your marketing list because now you’ve got that end of funnel campaign working then use to populate that funnel. So I would even to start with a really small amount maybe even just on Facebook because you could have a lot more ad copy is probably a much easier interface for you and you might be surprised actually how well it works.

Phil: And you think so, it’s better to try different offers like paid offers. Like promoting my membership or you mean like More like free lead magnets or something like that.

Ilana: I test both because you might be surprised that people think they’ve read probably a couple of articles of you’ll probably watch some videos or videos on YouTube then go on to check out your own Website which is usually the sequence of events you might find that they are ready to buy rather than forcing them to register for some kind of free lead magnet that they know they already want to buy. And I would test definitely test both. But it definitely obviously test some kind of like lead magnet but I wouldn’t be I guess the point is I wouldn’t be too scared to try and make it so.

Phil: Yeah. Yeah. No that’s good and so I’ll just dig a little bit while I have you. So is there like a good amount of different, I don’t know ads that I should test. I don’t know like yours. You really should test test test test different audiences test different ad copy and that’s daunting to me. Like you’re like oh I need to do like 10 different ads or do two? Is there any sort of price that I should pay for each to see how it works.


Testing Ads

Ilana: Put it this way I reckon you’ll get a sense pretty quickly which ads are working and which ads are not working. Just stop with two and you’ll get a sense pretty quickly which one is getting more momentum than the others and what you’ll find especially if you stop with Facebook is purely because it’s social. People will share it. If you write your ad in such a way that is compelling. And as somebody might read it like: ah! this would be great for my friend who is also in the same industry as me and they’ll share it with their friend and tag their friend etc. So you’ll see engagement metrics like that on ads that are performing well and then you can just pause the losing ad and try a different split test. And you know I would say to also kind of try and write story based ads as well. I find they work really well rather than just going straight for the sale or the lead or whatever it is. Tell people your story a little bit you know because people buy from people and they love stories and that’s the perfect platform on Facebook because that’s what they feel it’s social. So they they would love that you know that whatever is just know your full story. But we’ve tested this heavily and like Time and time again this story based ads with a lot of ad copy like a lot of people think kind have a lot of ad copy and Facebook ads. Also I’ve tested this heavily long copy versus short copy.

And almost every time they’ll copy will win which I never would have thought I thought all people’s attention span these days is like a goldfish. But it’s always becomes like a mini landing page, the ad copy and then it converts really well.

Phil: OK. Well it’s inspiring to hear that and that is something maybe in 2018 will be one of my goals is to really figure out a bit more. This year I spent a lot of time just redoing my brand my Web site to get a little bit more focus and I feel like taking you to the next level. I feel like I could be a big part of that. I mean so when we use ads and there’s probably a lot of people that don’t know what they’re doing and are wasting money. But the big companies are doing it and people that seem to be doing well so it must be working for a good amount of people.

Ilana: Even and this is I guess the beauty with the paid traffic side of things is that you don’t have to do everything that you can do that don’t go to the supermarket and buy every single product to go there and you buy a handful of things and it’s the same thing. Like even if you just did retargeting leveraging your traffic that you are getting then it costs you like obviously I don’t know how much traffic you get but the most about retargeting campaigns are really low budget. Like most of the screenshots you see these amazing results from that remarketing campaign.

Phil: Well you have the Facebook Pixel installed so.

Ilana: Good. That was my next question.

Phil: Yeah I don’t have the Google installed though and so I shouldn’t do that. But yeah the Facebook one install and so I am tracking how many are the people getting pixeled.

Ilana: Yeah nice. So what advice would you give to somebody who is starting out and they’re looking to get into online course creation. What would that be.


Phil’s advice to get into online course creation

Phil: Well I think one big thing is that probably is going to take a while and a lot don’t work before you’re making the amount of money that you want to be making. I think most you will see them like oh I want to do this full time making enough money to quit my job or whatever that is. And the truth is it’s going to take a lot of work. And so because of that I’m a huge advocate of picking a nice And a course to start out with that you just truly are passionate about and you love but also something that you can foresee expanding on with multiple courses and creating an entire brand around a lot of people will start with courses that they don’t. They’re unable to create a course that is related that they can cross promote with. So pick a topic or topic that you can create lots of courses and if you’re going to be on Udemy that’s the way that I found to have the most success. There are some you have a lot of success with the one big master class for premium course that they sold for a few hundred dollars or a thousand dollars. But for me that’s not what I’ve had success with I had success with lots of courses on Udemy. So take a course topic that you are truly passionate about and and try not to worry about the quality that equipment side of things can get really daunting. And I studied film production so I had that kind of advantage on the war that I had to put it together.

And I think that’s the hardest thing is like for people starting out like creating a video, a high quality video that is tough. And so it’s there’s a few pieces of equipment that you can invest in that makes it a lot easier.

Like a USB microphone you can start out with anything from the Blue Snowball or the Blue Yeti and then also some sort of screencast screen recording software. When you’re starting out you don’t have any money to invest. That’s one thing but a lot of you will try to pick you know find free apps to put all these things together but just spend a hundred dollars in your dollars to invest in something like screen flow. If you’re using a Mac or Camtasia if you’re using a PC and that’s going to make the process of recording and editing just so much easier than trying to use 10 different apps to do that all that kind of stuff and just start with something simple screen power point based on a slideshow based course and just get it up and you get to learn a lot just from that process and join the Facebook groups with all the other online teachers learn from them watch their online courses see what they’re doing and what makes their courses so good. Join other people’s e-mail list to see what they’re doing with their e-mail list. Just and watch all the other people in your space and especially in your niche to see what your competitors are doing.

Ilana: Great advice. Well I’m mindful of people’s time and you’ve been very generous with your time and your age. So Phil where can people find out a little bit more information about it.

Phil: Yeah it is wall to place it three places you could go to philebiner.com that’s kind of my home base where you can find out a little bit more about me if you’re interested specifically in teaching online. I’ve got my podcast online course master show and you can check out our onlinecoursemasters.com. And then I was mentioning if you just want to see how I do things if you want to see how I write blog or was put out YouTube videos. That’s all at videoschoolonline.com and under videos online brand so on YouTube and Instagram it’s all videos online.

Ilana: Well thank you so much for giving up some of your time. And yeah it’s been lovely chatting with you.

Phil: Yeah. Thanks so much for having me.

Ilana: Always gonna talk to you later, bye.

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Privacy Policy

We are committed to protecting your privacy, and this policy explains how we collect and process personal information about you when you use our products and services (our “Services”), or when you otherwise do business or make contact with us by visiting all of the Sites and services owned, hosted, or operated by Altolana Pty Ltd t/a Green Arrow Digital (collectively “we,” “us,” or “our”), including greenarrowdigital.com, greenarrowdigital.com.au, ilanawechsler.com and any other site that we have owned or operated, do own and operate or may own or operate in the future including social media sites (collectively, the “Sites”). Unless we say otherwise, all references to the Sites in this policy include all such Sites.

Should we ask you to provide certain information by which you can be identified when using our websites, then you can be assured that it will only be used in accordance with this privacy statement.

Green Arrow Digital may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24/05/2018.

What Type Of Information We Collect

We may collect the following information when you register to use our Services, subscribe to our newsletters, respond to a survey or offer, make an enquiry through our websites, or contact us in any other way:

  • Name, email, address, phone number
  • Job title, organisation information
  • Usernames and passwords
  • Billing details (Payment card details are processed and stored via one of our contracted third party service providers. We encrypt your payment card details in your browser and securely transfer this data to our relevant third party payment provider to process a payment.)
  • Transaction data for of products and services you have purchased from us.
  • Demographic information such as postcode, preferences and interests
  • IP address and your use of our websites
  • If you register for a course the information is used to to track your preferences, and to keep you informed about the course and related events
  • Copies of your communications with us

How We Use The Information We Collect

The personal information we collect from you may be used in one or more of the following ways to help us understand your needs and provide you with a better service :

  • To deal with enquiries, requests and technical support (your information helps us respond to your individual needs)
  • To create and administer records about any online account that you register with us
  • To provide you with information and access to resources that you have requested from us
  • To improve our websites (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • For website and system administration and security
  • For general business purposes, including to improve customer service (to effectively respond to your customer service requests and support needs), to help us improve the content and functionality of our Services, to better understand our users, to protect against wrongdoing, to enforce our Terms of Service, and to generally manage our business
  • To process transactions and to provide Services to our customers and end-users
  • For recruitment purposes, in the event you apply for a job with us
  • To administer contests, promotions, surveys, or other content across our sites
  • To send periodic transactional emails. The email address you provide to process your order and purchase a product will only be used to send you information and updates pertaining to your order. Where it is in accordance with your marketing preferences, we will send occasional marketing emails about our products and services, which you can unsubscribe from at any time using the link provided in the message.

Your Rights With Respect To The Data We Collect

Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, port and erase your data, as well as the right to restrict and object to certain processing of your data. This includes:

  • where you have agreed to direct marketing, the right to object to our processing of your data for that purpose, which you can exercise by using the “unsubscribe” link in such marketing communications; and
  • the right to object to our processing of your data where we are pursuing our legitimate interests or those of a third party which you can exercise by requesting us to delete your details at any time by sending a written request via email to: support@greenarrowdigital.com

You can contact our Data Privacy Officer (DPO) and dedicated compliance team at any time by emailing us at support@greenarrowdigital.com and we’ll be able to assist with your data inquiries, requests and data protection issues.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on our websites, look for the box that you can click to indicate your preference regarding receiving further marketing correspondence from us
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at support@greenarrowdigital.com
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
  • You may request details of personal information which we hold about you. If you would like a copy of the information held on you please email your request to support@greenarrowdigital.com
  • If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Email newsletters:

If you subscribe to receive one or more of our email newsletters, you will need to register an account with us. We provide newsletters to you free of charge.

Our newsletters may contain promotions or advertisements relating to goods or services provided by us and associated third parties. If at any time you wish to unsubscribe from an email newsletter you may do so by following the unsubscribe instructions on the newsletter or by emailing us at support@greenarrowdigital.com.

Cookies:

The website automatically gathers certain information such as IP addresses and the number and frequency of visitors to the website and individual web pages. This is collected using cookies and is used by us for security and monitoring purposes, to manage the website, to track usage, to improve the website and to improve the website services.

Cookies are pieces of information that are stored by the browser on the hard drive of your computer. The website also uses cookies to enable us, and any person who advertises on the website, to provide features such as remembering certain information about you and your preferences so that we and they can deliver targeted material which will be of most interest to you.

Cookies can be deleted from your hard drive or you can configure your web browser so that it rejects cookies. Rejection of cookies will not prevent you from using most of the features on the website. If you experience any problems deleting cookies, you should contact the supplier of your web browser.

Information sharing:

We only ever share your personal information with third parties with your permission.

If any third party organises or manages on our behalf a promotion, competition, survey or poll run through the website in which you wish to participate, we may ask to disclose your information to that third party to enable them to do so. They will be prohibited from using your information for any other purpose unless you have given them specific consent.

Note that if you upload or post any information to a public part of the website, we may use it in accordance with our Terms and it may be viewed and used by others.

Forums and Blogs:

Please be aware that when you post information to any forums, chat rooms, blogs, or message boards on or through the website, that information can be accessed by the public and used to send you unsolicited communications.

Data Retention

Your information is collected and stored on servers on behalf www.greenarrowdigital.com. We may keep your information for a reasonable period for the purposes set out in this Policy.

We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfil the purposes outlined in the policy. You can ask to close your account by contacting us at the details at the bottom of this document, and we will delete your personal information on request.

We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.

Security:

We adopt appropriate security procedures to help prevent unauthorised access to your information. www.greenarrowdigital.com shall not be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.

Use of details:

In order to make use of some services provided through the website such as the forums, email newsletters, competitions and polls, you will need to register an account with us. When you do so, you will provide us with information about yourself and you will be able to choose to receive our newsletter. You can log in to your account and update your preference at any time in the membership details section of your profile. We will only use your information in accordance with your instructions and as set out in this policy.

By providing us with telephone numbers or an email address, you consent to being contacted by these methods for these purposes. If you do not want to receive marketing information from us, you can notify us as part of the registration process, you can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your account preferences, or by emailing us at admin@greenarrowdigital.com giving your username and password plus details of the information you no longer wish to receive.

If you wish to take part in any poll or survey run through the website, we will also use your information for the purposes specified in the poll or survey. We may also disclose non-personal, aggregated information we collect through the poll or survey to third parties.

If you wish to take part in any promotion or competition run through the website, we will also use your information for the purposes specified in the promotion or competition, to make sure you are eligible to enter the promotion or competition, to contact you if you have won a prize and for publicity purposes.

Governing Law

This policy and the use of this Site are governed by the laws of Australia exclusively. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Sydney, Australia. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.

If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Sydney, Australia. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Green Arrow Digital is controlled, operated and administered entirely within Sydney, Australia. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.

The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.

Other sites:

The website contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.

We link to a wide variety of other websites and we display advertisements from third parties on our website. We are not responsible for the content or privacy policies of these websites or for third party advertisers or for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.

Once you have used these links to leave our sites, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Information use:

We may use your information as set out in this privacy policy and in any other manner you expressly consent to us doing so, we may also use your information for any purpose if we are required to do so by any law or other regulatory or government authority, to enforce our terms or to protect the safety of others. In particular, we may collect and use personal information for the purposes of investigating and, if necessary, removing any content about which we receive a complaint.

Policy changes:

By using the website you agree to the terms of this Policy and our Terms. We may amend this Policy and the Terms from time to time. If we do so, we will post an updated version on the website. You will be bound by the new terms upon your continued use of the website.

Altolana Pty Limited trades as Green Arrow Digital

ABN: 72 141 554 047

If you have any questions you may contact us at:

Green Arrow Digital

PO Box 562

Rose Bay

Sydney 2029

Australia

support@greenarrowdigital.com

Terms and Condition

Introduction

Green Arrow Digital regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all Green Arrow Digital users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Ilana Wechsler at (02) 8060 7311.

Collection of Information

In order to use the Green Arrow Digital website, we may require information from you in order to provide the best service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including Email. Any information collected by Green Arrow Digital is collected via correspondence from you or your company. This may be via the telephone, Email, mail, fax or directly through our website.

Use of Collection Information

Any details collected from Green Arrow Digital customers is required in order to provide you with our products and/or services, and a high level of customer service. Correspondence is recorded in order to provide service references, and to assist in our staff development.

Storage of Collected Information

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

If you have any questions about security on our Website, you can email us at ilana@greenarrowdigital.com

Access to Collected Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at ilana@greenarrowdigital.com.

Orders

If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, Email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Communications

Green Arrow Digital uses personally identifiable information for essential communications, such as Emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional Emails. If at any time a customer wishes not to receive such correspondence, they can request to be removed from any mailing lists by emailing us at ilana@greenarrowdigital.com. You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Third Parties

Green Arrow Digital may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. Green Arrow Digital does not share any information with third parties for any unknown or unrelated uses.

Legal

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.

Links

Links on the Green Arrow Digital site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of www.greenarrowdigital.com

Changes to Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.

Green Arrow Digital Security Policy

Green Arrow Digital uses the eWAY Payment Gateway for its online credit card transactions. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the Internet. All online credit card transactions performed on this site using the eWAY gateway are secured payments.

– Payments are fully automated with an immediate response.

– Your complete credit card number cannot be viewed by Green Arrow Digital or any outside party.

– All transactions are performed under 128 Bit SSL Certificate.

– All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.

– eWAY is an authorised third party processor for all the major Australian banks.

– eWAY at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Green Arrow Digital

For more information about eWAY and online credit card payments, please visit www.eWAY.com.au

Delivery Policy

After ordering online, you will receive an email confirmation from eWAY containing your order details (if you have provided your email address). We will normally confirm receipt of your order within a few minutes of ordering. We will attempt to send your software/license/access code via email within 2 working days.

If you wish to query a delivery please contact us at ilana@greenarrowdigital.com.

Refund Policy

If for any reason you are not completely satisfied with your purchase we will give you a 7 day money-back guarantee from the time you receive the goods. Please email us at ilana@greenarrowdigital.com within that time if you are not satisfied with your purchase so that we can resolve any problems.

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