A very important question for every dentist who has struggled with Google Ads,
either running ads yourself or with an agency…

Want To Discover How To Create Simple, Easy to Understand (And Profitable) Google Ads Campaigns For Your Dental Practice?

(without having to learn all the confusing parts of Google Ads you are never going to need to know)

Do you know the ONE THING that
separates successful business owners
who MASTER the art of buying traffic

(and are then flooded with new patients) while the rest of the other dental practice owners struggle and waste their hard earned money into the bottomless pit of Google Ads.

ANSWER: Being able to learn from, and be guided by, someone who has managed over $30 million dollars in ad spend, and KNOWS first hand, what works regardless of your industry, and also what DOESN’T work.

What you never hear about are the struggling dental practice owners who just can’t get Google Ads to work and end up relying solely on an Agency that they have no idea what they are actually doing.

Who know, (deep down), that Google Ads should work for their business… heck all their competitors are doing it and it looks like it’s working for those dental practices… so it should be able to work for them…

What you ALSO never hear about, are the dental practice owners who TRIED and failed, only to be too scared to dip their toe in again.

Does this sound familiar?

If any of this sounds familiar, then keep reading.

Cause what I’m about to tell you could very well be the most pivotal (and profitable) tweak of your business.

The tweak where you can clearly go from being confused by Google Ads…

… to FINALLY understanding it and utilizing it to it’s best potential.

As let me guess…

You’ve tried to understand Google Ads.

Many times.

You’ve maybe even tried to create your own campaigns.

Diligently followed all the default settings Google puts in.

Only to log back in and see all your money vanished in about 3 micro seconds.

As you then discovered, that those default settings were designed to make Google MORE money, at your expense!

This is affectionately known in the industry as the “Google Stupidity Tax”.

You know what though?

It doesn’t have to be this way…

What if you could FINALLY learn how to run the easy, and PROFITABLE campaigns…

​Which is why, I’m thrilled to announce our new online course:

You Can Finally Learn How To Run Your Own Google Ads Profitably

As the CEO of Green Arrow Digital, a dedicated PPC agency, I’ve run Google Ads campaigns on behalf of business owners for over 7 years.

I’ve spent well over $30 million dollars in ad spend on behalf of clients in that whole time. So, I can safely say, I know a thing or two about buying traffic.

And, over the years, I’ve come to know what works, and just as importantly, what doesn’t.

How does this relate to dental practices?

Over the years, I’ve managed NUMEROUS dental practice accounts.

Some for 7 years.

In fact, my very first client was a dental practice and 7 years later, they are STILL my client!

So, I know Google Ads specifically for dentists

So, in my latest course, I will personally be showing you the parts of Google Ads that work
specifically for dentists.

Here’s the cool part.

You don’t have to be a data nerd, and pay thousands in agency fees to achieve the same kinds of results!


Coz, I’m going to show you exactly HOW to do it.

I am a trained instructor (I’ve been teaching in person workshops at Sydney University for the last 3 years) and can turn a complicated ad platform into an easy-to-follow road map you can use immediately.

So, let me ask you…

If you answered YES to any of these questions, then you are in the RIGHT place

Here’s My Story:

Since the day I founded Green Arrow Digital, 7 years ago, I’ve spent a tonne of time learning and testing Google Ads and refining my knowledge. After years of obsessing, I realised my fatal flaw:

I was too focused on learning ALL parts of the Google Ad platform, rather than just focusing on what ALWAYS works

Thing is, Google Ads is a bit of a beast of an
ad platform.

There is:

  • Google Search,
  • Google Display Network,
  • Google Shopping, AND
  • YouTube.

That’s A LOT to learn.

I should know, I spent a TONNE of time learning it all.

And...I kept asking myself...

Plus, if an ad agency is running your Google Ad campaigns…

… have you ever wondered what EXACTLY they are doing?

​It might feel like they are just taking your money and doing NOTHING.

​​Have You Ever Felt The Same Way About Your
Google Ads Campaigns?

Have you wondered what’s working in your Google Ads account and what’s not?

Was your agency able to easily answer the all-important question:

“What changes have you made this month?” or

• “Why isn’t this working?”

It doesn’t feel good when you have little idea what is going on and can’t get the answers you need.

At the very least, this course will arm you with the right knowledge and help you ask the RIGHT questions.

And if you’re anything like me, you care a lot about getting things right.

​But the truth is…

Google Ads is getting harder!

​Without knowing what is working, how can you justify increasing ad spend or even
continuing with the ads?

The solution is easier than you think.

Teaching yourself Google Ads might SEEM way too hard to figure out.

I thought the same thing.
But here is the difference.
This new course, is teaching you ONLY the parts to Google Ads that you NEED.

And NOT the confusing and complicated parts, that you will NEVER need.

Check Out This Amazing Course

The Google Ads For
Dentist Course

An INTERACTIVE course where you can ASK ME QUESTIONS as you go along.

I will teach you how to create a simple Google Search campaign with the keywords that 
I KNOW work specifically for dental practices.

You’ll be able to skip the costly mistakes and fast
track to the keywords that I know work
(from having run dental ad accounts for so long).


You’ll gain a helicopter view of how Google Ads fits in with the rest of your marketing efforts and which part of Google Ads you will be learning.


You’ll learn how to track where your potential clients come from and how to track all of your marketing efforts. You’ll learn how to create conversion tracking, retargeting audiences and link your Google Ads account to Google Analytics. This will give you a secondary dimension of the data to get a deeper understanding of your traffic.

Keyword Search

You’ll discover best keywords you should be bidding on for your dental practice. I will also show you spy tools so you can see what keywords your COMPETITORS are bidding on. We will also build a NEGATIVE keyword list to prevent your ads from showing for money wasting terms.

Writing Good Ads

In this module, you’ll understand how to write compelling ads which people click on — the key to everything! You’ll also discover the latest ad variation which is getting the best results for our agency dental clients.

Creating Your Search Campaign

You’ll discover how to create your first search campaign, step by step. You’ll also AVOID all the common, money wasting mistakes that all the other dentists make when they try to do this themselves.

Add Extensions

I’ll show you how to add extra real-estate to your ad, WITHOUT having to pay any extra. This means, your ad will take up more real-estate, that will push your competitors further down the page. This gets great results on mobile traffic, which is only increasing.


This is the secret sauce to success. Now that everything is set up correctly, you’ll discover how to see what IS working, and equally important, what is NOT working. This means, you can stop wasting money on what is NOT working,
and put more money towards what IS working.

Bonus Module - Call Only Ads

With the HUGE increase in mobile search, you’ll discover how to create CALL ONLY ad campaigns for your dental practice – i.e, these ad types make the phone ring, as your potential clients doesn’t go to your website at all!

As you can see, we start from the beginning and the course is short, sharp and straight to the point.

All the stuff you need, without the stuff you DON’T need.


Simply pick an option
for your membership:
Google Ads for Dentists Course
Monthly Live Q & A Sessions (for 12 months)
Ongoing support from Ilana (for 12 months)
Private Thread: ask Ilana questions privately
Facebook Ad Masterclass Course
Google Analytics Masterclass Course
One-on-one Private Mentorship of your Google Ad and Facebook Ad Accounts


Join Now


Join Now

​Not sure you’ll be able to master Google Ads?

Here is some recent feedback
I received from my training:

Can’t wait to try the methods she taught today on some google ads. Ilana was awesome!

We had a fantastic experience working with Ilana from Green Arrow Digital. We were put in touch through referrals by a colleague. They really are the go-to company for all your Google and Facebook marketing needs.

She helped us diagnose issue with our existing campaign and provided excellent advice that got us from zero google patients last week to 4 in a day!

Dr. Vincent Huang
Focus On Dental

​Who Should Take This Course?

​If you are motivated by the opportunity to grow your dental practice and are willing to
invest in a few hours a week to get it going.

Who Is This Course NOT For?

​If you are down to your last few dollars, or are not willing to
spend 4 hours a week to grow your business.

​What Are Your Options?

Well, you can…

  • Hire an agency to manage Google Ads for you. You’ll be at the mercy of someone else, and it will slow down your ability to make decisions. Managing your own data is MUCH easier than you think.

  • Hire me privately for one-on-one coaching. You’ll get all the same benefits, but it will cost thousands of dollars.

  • Or… you can join this deep dive online seminar for a MUCH smaller investment. You’ll get all the same training I would give you in a one-on-one situation, only in a group-coaching environment. And you’ll walk away equipped to answer the “Is Google Ads working?” question yourself—anytime.

The cost of doing nothing is much higher…

  • Keep trying to figure Google Ads out on your own and risk paying the Google Rookie Tax.

  • Keep paying your existing Google Ad agency to do… who knows what.

  • Missing out on growing your dental practice by doing nothing at all.

So, What Is The Google Ads For
Dentists Really Worth?

The truth is… you should more than triple the ROI of this training!

Here are 3 good reasons why…

  1. With the knowledge I’m going to help you to understand… you could easily save thousands of dollars on agency fees.
  2. The money you SAVE on agency fees, you can spend MORE on high-converting ads that are generating you new patients.
  3. When you start identifying which campaigns work and which don’t… you’ll find that it doesn’t actually take that long to manage your ads on-going – like 1 hour per week.

If the only thing this course did for you was…

  1. Help you stop the leaks in your Google ad spending
  2. Show you how to understand how Google Ads works so you can have educated discussions with your existing agency and they can’t pull the wool over your eyes.
  3. Justify every dollar of digital marketing budget…
  4. Give you the confidence to make better marketing decisions…
  5. Help you see if Google Ads is really working and what you can do about it…

​Any one of those benefits would be worth the cost of this seminar alone.

But the Google Ads Course For Dentists delivers on all FIVE of these outcomes!

​Why Learn With Me?

Hi, I’m Ilana Wechsler, former data analyst, turned
PPC expert.

I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I told you I’m different to those ‘other’ Marketers with their never-ending ‘rags to riches’ stories).

Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.

But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.

Through a process of exploration, I discovered the world of PPC which was the perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I was getting my clients!

Fast forward 10 years (and 3 kids later!)

I’ve been running a dedicated PPC agency for many years where we have managed over $30 million on behalf of clients. I also teach Google AdWords and Google Analytics at the University of Sydney, run numerous in-person workshops and am a frequent speaker at international conferences.

In fact, last year year I spoke at Social Media Marketing World in San Diego (you can see here) and also at
Seller Summit in Florida.

I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!

When I’m not helping people get amazing results from their PPC campaigns, I enjoy family time with my kids here in Sydney. I wish I could say we take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.

Frequently Asked Questions

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