A very important question for every dentist who has struggled with Google Ads,
either running ads yourself or with an agency…
(without having to learn all the confusing parts of Google Ads you are never going to need to know)
(and are then flooded with new patients) while the rest of the other dental practice owners struggle and waste their hard earned money into the bottomless pit of Google Ads.
ANSWER: Being able to learn from, and be guided by, someone who has managed over $30 million dollars in ad spend, and KNOWS first hand, what works regardless of your industry, and also what DOESN’T work.
What you never hear about are the struggling dental practice owners who just can’t get Google Ads to work and end up relying solely on an Agency that they have no idea what they are actually doing.
Who know, (deep down), that Google Ads should work for their business… heck all their competitors are doing it and it looks like it’s working for those dental practices… so it should be able to work for them…
What you ALSO never hear about, are the dental practice owners who TRIED and failed, only to be too scared to dip their toe in again.
If any of this sounds familiar, then keep reading.
Cause what I’m about to tell you could very well be the most pivotal (and profitable) tweak of your business.
The tweak where you can clearly go from being confused by Google Ads…
… to FINALLY understanding it and utilizing it to it’s best potential.
You’ve tried to understand Google Ads.
Many times.
You’ve maybe even tried to create your own campaigns.
Diligently followed all the default settings Google puts in.
Only to log back in and see all your money vanished in about 3 micro seconds.
As you then discovered, that those default settings were designed to make Google MORE money, at your expense!
This is affectionately known in the industry as the “Google Stupidity Tax”.
You know what though?
It doesn’t have to be this way…
As the CEO of Green Arrow Digital, a dedicated PPC agency, I’ve run Google Ads campaigns on behalf of business owners for over 7 years.
I’ve spent well over $30 million dollars in ad spend on behalf of clients in that whole time. So, I can safely say, I know a thing or two about buying traffic.
And, over the years, I’ve come to know what works, and just as importantly, what doesn’t.
Over the years, I’ve managed NUMEROUS dental practice accounts.
Some for 7 years.
In fact, my very first client was a dental practice and 7 years later, they are STILL my client!
So, I know Google Ads specifically for dentists
VERY WELL.
So, in my latest course, I will personally be showing you the parts of Google Ads that work
specifically for dentists.
You don’t have to be a data nerd, and pay thousands in agency fees to achieve the same kinds of results!
Coz, I’m going to show you exactly HOW to do it.
I am a trained instructor (I’ve been teaching in person workshops at Sydney University for the last 3 years) and can turn a complicated ad platform into an easy-to-follow road map you can use immediately.
If you answered YES to any of these questions, then you are in the RIGHT place
Since the day I founded Green Arrow Digital, 7 years ago, I’ve spent a tonne of time learning and testing Google Ads and refining my knowledge. After years of obsessing, I realised my fatal flaw:
I was too focused on learning ALL parts of the Google Ad platform, rather than just focusing on what ALWAYS works
Thing is, Google Ads is a bit of a beast of an
ad platform.
There is:
That’s A LOT to learn.
I should know, I spent a TONNE of time learning it all.
Plus, if an ad agency is running your Google Ad campaigns…
… have you ever wondered what EXACTLY they are doing?
It might feel like they are just taking your money and doing NOTHING.
Have you wondered what’s working in your Google Ads account and what’s not?
Was your agency able to easily answer the all-important question:
• “What changes have you made this month?” or
• “Why isn’t this working?”
It doesn’t feel good when you have little idea what is going on and can’t get the answers you need.
At the very least, this course will arm you with the right knowledge and help you ask the RIGHT questions.
And if you’re anything like me, you care a lot about getting things right.
Without knowing what is working, how can you justify increasing ad spend or even
continuing with the ads?
The solution is easier than you think.
Teaching yourself Google Ads might SEEM way too hard to figure out.
I thought the same thing.
But here is the difference.
This new course, is teaching you ONLY the parts to Google Ads that you NEED.
And NOT the confusing and complicated parts, that you will NEVER need.
An INTERACTIVE course where you can ASK ME QUESTIONS as you go along.
I will teach you how to create a simple Google Search campaign with the keywords that
I KNOW work specifically for dental practices.
You’ll be able to skip the costly mistakes and fast
track to the keywords that I know work
(from having run dental ad accounts for so long).
You’ll gain a helicopter view of how Google Ads fits in with the rest of your marketing efforts and which part of Google Ads you will be learning.
You’ll learn how to track where your potential clients come from and how to track all of your marketing efforts. You’ll learn how to create conversion tracking, retargeting audiences and link your Google Ads account to Google Analytics. This will give you a secondary dimension of the data to get a deeper understanding of your traffic.
You’ll discover best keywords you should be bidding on for your dental practice. I will also show you spy tools so you can see what keywords your COMPETITORS are bidding on. We will also build a NEGATIVE keyword list to prevent your ads from showing for money wasting terms.
In this module, you’ll understand how to write compelling ads which people click on — the key to everything! You’ll also discover the latest ad variation which is getting the best results for our agency dental clients.
You’ll discover how to create your first search campaign, step by step. You’ll also AVOID all the common, money wasting mistakes that all the other dentists make when they try to do this themselves.
I’ll show you how to add extra real-estate to your ad, WITHOUT having to pay any extra. This means, your ad will take up more real-estate, that will push your competitors further down the page. This gets great results on mobile traffic, which is only increasing.
This is the secret sauce to success. Now that everything is set up correctly, you’ll discover how to see what IS working, and equally important, what is NOT working. This means, you can stop wasting money on what is NOT working,
and put more money towards what IS working.
With the HUGE increase in mobile search, you’ll discover how to create CALL ONLY ad campaigns for your dental practice – i.e, these ad types make the phone ring, as your potential clients doesn’t go to your website at all!
As you can see, we start from the beginning and the course is short, sharp and straight to the point.
All the stuff you need, without the stuff you DON’T need.
Simply pick an option for your membership: | Standard | Pro |
---|---|---|
Google Ads for Dentists Course | ||
Monthly Live Q & A Sessions (for 12 months) | ||
Ongoing support from Ilana (for 12 months) | ||
Private Thread: ask Ilana questions privately | ||
Facebook Ad Masterclass Course | ||
Google Analytics Masterclass Course | ||
One-on-one Private Mentorship of your Google Ad and Facebook Ad Accounts | ||
$3,999/Year Join Now | $4,999/Year Join Now |
Can’t wait to try the methods she taught today on some google ads. Ilana was awesome!
We had a fantastic experience working with Ilana from Green Arrow Digital. We were put in touch through referrals by a colleague. They really are the go-to company for all your Google and Facebook marketing needs.
She helped us diagnose issue with our existing campaign and provided excellent advice that got us from zero google patients last week to 4 in a day!
Dr. Vincent Huang
Focus On Dental
If you are motivated by the opportunity to grow your dental practice and are willing to
invest in a few hours a week to get it going.
If you are down to your last few dollars, or are not willing to
spend 4 hours a week to grow your business.
Well, you can…
The cost of doing nothing is much higher…
Here are 3 good reasons why…
Any one of those benefits would be worth the cost of this seminar alone.
But the Google Ads Course For Dentists delivers on all FIVE of these outcomes!
Hi, I’m Ilana Wechsler, former data analyst, turned
PPC expert.
I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.
Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I told you I’m different to those ‘other’ Marketers with their never-ending ‘rags to riches’ stories).
Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.
But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.
Through a process of exploration, I discovered the world of PPC which was the perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I was getting my clients!
I’ve been running a dedicated PPC agency for many years where we have managed over $30 million on behalf of clients. I also teach Google AdWords and Google Analytics at the University of Sydney, run numerous in-person workshops and am a frequent speaker at international conferences.
In fact, last year year I spoke at Social Media Marketing World in San Diego (you can see here) and also at
Seller Summit in Florida.
I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!
When I’m not helping people get amazing results from their PPC campaigns, I enjoy family time with my kids here in Sydney. I wish I could say we take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.
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We are committed to protecting your privacy, and this policy explains how we collect and process personal information about you when you use our products and services (our “Services”), or when you otherwise do business or make contact with us by visiting all of the Sites and services owned, hosted, or operated by Altolana Pty Ltd t/a Green Arrow Digital (collectively “we,” “us,” or “our”), including greenarrowdigital.com, greenarrowdigital.com.au, ilanawechsler.com and any other site that we have owned or operated, do own and operate or may own or operate in the future including social media sites (collectively, the “Sites”). Unless we say otherwise, all references to the Sites in this policy include all such Sites.
Should we ask you to provide certain information by which you can be identified when using our websites, then you can be assured that it will only be used in accordance with this privacy statement.
Green Arrow Digital may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24/05/2018.
We may collect the following information when you register to use our Services, subscribe to our newsletters, respond to a survey or offer, make an enquiry through our websites, or contact us in any other way:
The personal information we collect from you may be used in one or more of the following ways to help us understand your needs and provide you with a better service :
Under the General Data Protection Regulation (GDPR), you have the right to access, rectify, port and erase your data, as well as the right to restrict and object to certain processing of your data. This includes:
You can contact our Data Privacy Officer (DPO) and dedicated compliance team at any time by emailing us at support@greenarrowdigital.com and we’ll be able to assist with your data inquiries, requests and data protection issues.
You may choose to restrict the collection or use of your personal information in the following ways:
Email newsletters:
If you subscribe to receive one or more of our email newsletters, you will need to register an account with us. We provide newsletters to you free of charge.
Our newsletters may contain promotions or advertisements relating to goods or services provided by us and associated third parties. If at any time you wish to unsubscribe from an email newsletter you may do so by following the unsubscribe instructions on the newsletter or by emailing us at support@greenarrowdigital.com.
Cookies:
The website automatically gathers certain information such as IP addresses and the number and frequency of visitors to the website and individual web pages. This is collected using cookies and is used by us for security and monitoring purposes, to manage the website, to track usage, to improve the website and to improve the website services.
Cookies are pieces of information that are stored by the browser on the hard drive of your computer. The website also uses cookies to enable us, and any person who advertises on the website, to provide features such as remembering certain information about you and your preferences so that we and they can deliver targeted material which will be of most interest to you.
Cookies can be deleted from your hard drive or you can configure your web browser so that it rejects cookies. Rejection of cookies will not prevent you from using most of the features on the website. If you experience any problems deleting cookies, you should contact the supplier of your web browser.
Information sharing:
We only ever share your personal information with third parties with your permission.
If any third party organises or manages on our behalf a promotion, competition, survey or poll run through the website in which you wish to participate, we may ask to disclose your information to that third party to enable them to do so. They will be prohibited from using your information for any other purpose unless you have given them specific consent.
Note that if you upload or post any information to a public part of the website, we may use it in accordance with our Terms and it may be viewed and used by others.
Forums and Blogs:
Please be aware that when you post information to any forums, chat rooms, blogs, or message boards on or through the website, that information can be accessed by the public and used to send you unsolicited communications.
Data Retention
Your information is collected and stored on servers on behalf www.greenarrowdigital.com. We may keep your information for a reasonable period for the purposes set out in this Policy.
We may retain your personal information as long as you continue to use the Services, have an account with us, or for as long as is necessary to fulfil the purposes outlined in the policy. You can ask to close your account by contacting us at the details at the bottom of this document, and we will delete your personal information on request.
We may, however, retain personal information for an additional period as is permitted or required under applicable laws, for legal, tax, or regulatory reasons, or for legitimate and lawful business purposes.
Security:
We adopt appropriate security procedures to help prevent unauthorised access to your information. www.greenarrowdigital.com shall not be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.
Use of details:
In order to make use of some services provided through the website such as the forums, email newsletters, competitions and polls, you will need to register an account with us. When you do so, you will provide us with information about yourself and you will be able to choose to receive our newsletter. You can log in to your account and update your preference at any time in the membership details section of your profile. We will only use your information in accordance with your instructions and as set out in this policy.
By providing us with telephone numbers or an email address, you consent to being contacted by these methods for these purposes. If you do not want to receive marketing information from us, you can notify us as part of the registration process, you can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your account preferences, or by emailing us at admin@greenarrowdigital.com giving your username and password plus details of the information you no longer wish to receive.
If you wish to take part in any poll or survey run through the website, we will also use your information for the purposes specified in the poll or survey. We may also disclose non-personal, aggregated information we collect through the poll or survey to third parties.
If you wish to take part in any promotion or competition run through the website, we will also use your information for the purposes specified in the promotion or competition, to make sure you are eligible to enter the promotion or competition, to contact you if you have won a prize and for publicity purposes.
Governing Law
This policy and the use of this Site are governed by the laws of Australia exclusively. If a dispute arises under this Policy we agree to first try to resolve it with the help of a mutually agreed-upon mediator in the following location: Sydney, Australia. Any costs and fees other than attorney fees associated with the mediation will be shared equally by each of us.
If it proves impossible to arrive at a mutually satisfactory solution through mediation, we agree to submit the dispute to binding arbitration at the following location: Sydney, Australia. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.
Green Arrow Digital is controlled, operated and administered entirely within Sydney, Australia. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.
The application of the United Nations Convention on Contracts for the International Sale of Goods, as amended, is expressly excluded.
Other sites:
The website contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.
We link to a wide variety of other websites and we display advertisements from third parties on our website. We are not responsible for the content or privacy policies of these websites or for third party advertisers or for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.
Once you have used these links to leave our sites, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Information use:
We may use your information as set out in this privacy policy and in any other manner you expressly consent to us doing so, we may also use your information for any purpose if we are required to do so by any law or other regulatory or government authority, to enforce our terms or to protect the safety of others. In particular, we may collect and use personal information for the purposes of investigating and, if necessary, removing any content about which we receive a complaint.
Policy changes:
By using the website you agree to the terms of this Policy and our Terms. We may amend this Policy and the Terms from time to time. If we do so, we will post an updated version on the website. You will be bound by the new terms upon your continued use of the website.
Altolana Pty Limited trades as Green Arrow Digital
ABN: 72 141 554 047
If you have any questions you may contact us at:
Green Arrow Digital
PO Box 562
Rose Bay
Sydney 2029
Australia
support@greenarrowdigital.com
Introduction
Green Arrow Digital regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all Green Arrow Digital users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Ilana Wechsler at (02) 8060 7311.
Collection of Information
In order to use the Green Arrow Digital website, we may require information from you in order to provide the best service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts, including Email. Any information collected by Green Arrow Digital is collected via correspondence from you or your company. This may be via the telephone, Email, mail, fax or directly through our website.
Use of Collection Information
Any details collected from Green Arrow Digital customers is required in order to provide you with our products and/or services, and a high level of customer service. Correspondence is recorded in order to provide service references, and to assist in our staff development.
Storage of Collected Information
The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.
If you have any questions about security on our Website, you can email us at ilana@greenarrowdigital.com
Access to Collected Information
If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at ilana@greenarrowdigital.com.
Orders
If you purchase a product or service from us, we may request certain personally identifiable information from you. You may be required to provide contact information (such as name, Email, and postal address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
Communications
Green Arrow Digital uses personally identifiable information for essential communications, such as Emails, accounts information, and critical service details. We may also use this information for other purposes, including some promotional Emails. If at any time a customer wishes not to receive such correspondence, they can request to be removed from any mailing lists by emailing us at ilana@greenarrowdigital.com. You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
Third Parties
Green Arrow Digital may at its discretion use other third parties to provide essential services on our site or for our business processes. We may share your details as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. Green Arrow Digital does not share any information with third parties for any unknown or unrelated uses.
Legal
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website.
Links
Links on the Green Arrow Digital site to external entities are not covered within this policy. The terms and conditions set out in this privacy statement only cover the domain name of www.greenarrowdigital.com
Changes to Privacy Policy
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our homepage.
Green Arrow Digital Security Policy
Green Arrow Digital uses the eWAY Payment Gateway for its online credit card transactions. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the Internet. All online credit card transactions performed on this site using the eWAY gateway are secured payments.
– Payments are fully automated with an immediate response.
– Your complete credit card number cannot be viewed by Green Arrow Digital or any outside party.
– All transactions are performed under 128 Bit SSL Certificate.
– All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.
– eWAY is an authorised third party processor for all the major Australian banks.
– eWAY at no time touches your funds; all monies are directly transferred from your credit card to the merchant account held by Green Arrow Digital
For more information about eWAY and online credit card payments, please visit www.eWAY.com.au
Delivery Policy
After ordering online, you will receive an email confirmation from eWAY containing your order details (if you have provided your email address). We will normally confirm receipt of your order within a few minutes of ordering. We will attempt to send your software/license/access code via email within 2 working days.
If you wish to query a delivery please contact us at ilana@greenarrowdigital.com.
Refund Policy
If for any reason you are not completely satisfied with your purchase we will give you a 7 day money-back guarantee from the time you receive the goods. Please email us at ilana@greenarrowdigital.com within that time if you are not satisfied with your purchase so that we can resolve any problems.
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