Most Ad Accounts Have Broken Tracking.
Is Yours One of Them?

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You’ve checked your campaign stats. Clicks are coming in. Some conversions are showing up – but the numbers don’t match what you’re seeing in your system. Sales are lower than the platform is reporting. Something doesn’t add up, and you can’t figure out what.

Here’s what’s happening: your tracking is broken. And you’d never know, because broken tracking looks exactly like working tracking.

When your Google Ads or Facebook tracking is missing, misfiring, or sending the wrong signals, the platforms don’t warn you. They keep spending your budget, keep optimising on bad data, and keep reporting numbers that don’t reflect what’s actually happening on your site.

Your campaigns think they’re learning. They’re not. They’re running on noise.

Bad data is the silent killer of ad performance – and every day it goes on, you’re handing the algorithm worse and worse data to make decisions with.

That’s exactly why I built the Ads Tracking Checker – a free tool that tells you in 60 seconds whether your ad platforms are reading your site correctly.

HOW THE TOOL WORKS

Paste your website URL into the tool. That’s it.

The Ads Tracking Checker scans your pages and:

1. Checks if your Google Ads tracking code is installed and firing

2. Detects Facebook Pixel presence and configuration errors

3. Verifies that conversion signals are being received correctly

4. Tests tracking on your key pages – not just your homepage

You get a clear result: working or not working, with enough detail to know exactly what to fix.

No account access needed. No setup. Just your URL.

WHAT PEOPLE ARE FINDING

 "Took less than 60 seconds. Found out my Facebook Pixel had stopped firing after a website update. Fixed it the same day."
Alex, Plumber
"I'd been running ads for over a year thinking everything was fine. Ran the check and found my purchase confirmation page wasn't firing at all. No wonder my ROAS looked terrible."
Helen, eCommerce store owner

Who It’s For

This tool is for you if:

If any of those sound familiar, run the check. It takes 60 seconds and it’s free.

About Ilana

When I started Green Arrow Digital in 2012, I was managing every client account myself. Over 13 years and hundreds of accounts, I saw the same problems come up again and again – and broken tracking was always near the top of the list.

The frustrating part: most advertisers had no idea. Their campaigns were running, their dashboards showed numbers, and everything looked fine. Meanwhile the platforms were optimising on bad data and spending their budget on signals that didn’t exist.

I’m Ilana Wechsler. I also run Teach Traffic, an online education community for advertisers who want to get better results from their ad spend. I built this tool because the first thing I check in any account is tracking – and you should be able to do the same, in seconds, for free.

HERE’S WHAT SOME OF OUR MEMBERS SAY ABOUT OUR TRAINING COURSES…

Hear what Greg has to say about Teach Traffic
I've been managing Google Ads for over 10 years but learned most of my advertising skills through other smaller courses and Google resources. Those resources have been useful to show the tactical how-tos of specific tasks but were often overwhelming as they included information that I didn't need to learn. Those resources fell short on providing a topline strategy.

Ilana's course has been a huge help for me to fill in the gaps from my past training, and also provides excellent strategic advice based on her many years of experience. Once I started reviewing course materials, I quickly discovered tips on tactics and strategies that I was able to implement right away to improve my clients' accounts. I only wish I'd found her course sooner!
Christina Kettman
Over the years we have used a number of Agencies to manage our PPC campaigns without really getting any significant return on our ad-spend.

After being told about Ilana and her training program we thought before we give up on PPC, we'd give it a go at learning how to manage our own account.

Being sceptical, I first did her free Facebook training course to test it out. The course was simple to follow and straight forward to implement and in the first month of running the campaign, we generated an extra 76 leads!

So I had no hesitation in joining the membership and immediately completed the Google Ads courses.

It's now been over a year since I completed the training and I can report that we consistently get a return on ad spend of between 150-200% and I only spend a small amount of time tweaking the account.

Ilana was always there to help with any questions that I had and her passion for PPC and teaching always showed.
Mark Standeven
Working with Ilana is going to change your trajectory, full stop. She has a non-fluff approach that is frankly not common…I had guru fatigue trying to cut through all the so- called experts; shit show before finding Ilana, she actually understands the PPC business exponentially more than just analysing data.

Before working with Ilana our agency was like a shotgun, aiming everywhere and nowhere! After 3 months of working together, I feel more confident with my pricing, skills and clients… it’s like I have the answer to every situation that could possibly need to be answered on client acquisition, PPC and current tech.

If you're looking to grow, you found the solution, stop looking.
Marco Assanti
Ilana Welcher's Teach Traffic is a game- changer for anyone serious about mastering paid advertising. Ilana's expertise in Google Ads and beyond is unparalleled, but what truly sets her apart is her ability to not only teach the 'what' but also the 'how.' Her practical, hands-on approach ensures you're not just learning theory, you're gaining the skills to implement strategies and see real results.

She is a global thought leader with a dedicated following, Ilana's reputation speaks for itself. Being part of the Teach Traffic program was a privilege, and I was consistently impressed by her deep knowledge and her genuine passion for helping people succeed. On top of it all, Ilana is a fantastic person – kind, supportive, and always willing to go the extra mile.

If you're looking to elevate your paid advertising game, I can't recommend Teach Traffic enough.
Dante Botha
We had a fantastic experience working with Ilana from Green Arrow Digital. We were put in touch through referrals by a colleague. They really are the go-to company for all your google and facebook marketing needs. She helped us diagnose issue with our existing campaign and provided excellent advice that got us from zero google patients last week to 4 in a day!
Vincent
Within 2 days of launching one campaign, I have actually generated 2 real good leads, which is good for me, because this is the first time I have generated good leads from adwords.
Ken
There's an easy way to up your PPC game. It's called Green Arrow Digital. I would recommend Ilana's training to anyone interested in making more money from paid traffic.
Gary Elley
First off, just wanted to say thanks for the course.

As far as 7 day challenges go, I think you have well and truly over delivered in terms of both content and value.

Also, the fact that you were so interactive answering questions and giving feedback was another real point of difference that a lot of people seem to lack.

It has been amazing info, just what I needed as I'm getting started with my own and clients ads again after some time away.

Once again, really appreciate the challenge and as far as feedback goes, it was definitely top quality.
Tim Baker
Teach Traffic was the most comprehensive course I have seen out there! It was always updated, had real-time information and the "look over my shoulder" piece was so very helpful. Ilana was always available to ask questions and get help from. This isn't just a one-and-done, it is live support continuously! Outstanding!

Thank you Ilana!
I took a membership on Ilana’s Teach Traffic, and here is what I like most about the platform from a small business owner’s perspective:

1) Quick, no fluff, to the point, step-by-step videos on various traffic platforms with SOPs and a community of peers. 2) The peer over my shoulder is like a quick X-ray that you can learn and apply to your ad account to spot problems and areas for improvement.

3) The traffic puzzle gives you an overall picture rather than individual platforms, which are not the whole story. When you have the whole picture, the individual platform training inside makes more sense.

4) Illana’s Q&A sessions are like hotline access to an expert for any problem solving, and if you go outside, you would pay a bomb, and you can never trust them if they have only their interests in mind when advising.

5) Overall, if you are a small business owner, it is of massive help if you run ads or you manage an agency that runs ads so that you can keep them on their toes.

In sum: A no-brainer, just join, and I highly recommend Ilana and Teach Traffic.
Subash Franklin
I was a part of Ilana's Teach Traffic course for a very critical part in my business when I needed extra help with some complicated Google ad campaigns. Ilana's course was ABSOLUTELY incredible! The material was easy to understand, her demos were invaluable and the best part was the live Q&A sessions. You could get direct advice on your campaigns and it was a great balance of strategy and practicality. Her training is worth EVERY penny and more so that you can get better results with your ad campaigns. I highly recommend her course.
Andrea Vahl

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