Youtube Ads Remarketing Tutorial
In this article, we will show you how to set up a YouTube Remarketing ads campaign with all of our recommended settings and the “Sneaky Settings” that you should avoid.
Let’s get into it!
1. First off, create a new campaign:
then you will be asked to select a goal for your campaign, we recommend you choose to start a campaign without goal’s guidance. The reason for this is so you’re not restricted to the bidding you’re going to do for your campaign.
2. Then select Video Campaign.
Select Custom video campaign for you to run skippable in-stream ads
3. Name your campaign and select your Bid Strategy. For this campaign, we’re going for Maximum CPV. If you choose a goal’s guidance then you’re not going to see the same bid strategy.
Set your preferred budget, start date, and end date.
4. Now, this is where the “Sneaky Settings” come in. Basically, these settings are auto-selected by Google for your campaign to spend more with less impact on your campaigns. So we encourage you to always de-select the two options below when setting up your video campaign. You can learn more about these “Sneaky Settings” here.
5. Set your location and language.
6. Content exclusions, just select the following options below:
7. You may or may not set a frequency capping for your video campaign. Frequency capping basically means limiting how many times your ad will show to the same person.
8. Name your ad group and select the audience you want to target. To see your retargeting audience select Browse > Remarketing and similar audiences > website visitors.
9. Set your preferred bid.
10. Create your ad, you can either upload the file yourself or get the YouTube link and paste it. Once you select the ad, select Skippable in-stream ad. Set the final URL and display URL. Final URL is where the users will land when they click on your ad, while the display URL is the one that will appear below your video.
You may also use a companion banner for your video ad. You can create your own or let Google autogenerate it using your channel’s banner. Do take note that the required size for the companion banner is 300px in width and 60px in height and should not be more than 150kb in file size.
This is what a companion banner looks like:
11. Once you’re done setting it up, proceed with placing your exclusions. Go to Placements > Exclusions. And choose your exclusion list, you can either exclude it from an account, campaign or ad group.
And you’re all set! Do note that it takes about 24 hours for your video ad to be approved so all you can do from here is wait.