Imagine this situation…
Someone comes to your website…
…they like what they see, and they want to contact you (or even buy your product).
However, just as they are about to click ‘Purchase’ or fill in the Contact Request form…
…something happens that interrupts them….
Like, their child falls over and starts screaming,
or the phone rings,
or they get distracted by the gazillion tabs that are open in their browser.
Basically, life gets in the way!