Discover How To

Turn Your Past Website Visitors Into Customers For As Little As $5/day

Join the 14-Day Retargeting Challenge 

Together I will teach you how to create a Retargeting campaign (on BOTH the Facebook and Google Ad platforms) that will BOOST sales while you sleep.

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​WITH ILANA WECHSLER

Make 2021 The Year You Finally Discover How To Increase Sales In 14 Days (Without Needing Any Additional Traffic), For As Little As $5/day!

How?

By Retargeting on MULTIPLE platforms!

But before I tell you ALL about the 14 day Retargeting Challenge, you might be wondering…

“What is Retargeting, anyway?”

Imagine this situation…

Someone comes to your website…

…they like what they see, and they want to contact you (or even buy your product).

YAY!

However, just as they are about to click ‘Purchase’ or fill in the Contact Request form…

…something happens that interrupts them….

Like, their child falls over and starts screaming,

or the phone rings,

or they get distracted by the gazillion tabs that are open in their browser.

Basically, life gets in the way!

We’ve all been there before…Right?

Then, the next day they are scrolling through their Facebook Newsfeed or reading an article on the New York Times…

…and miraculously, there is YOUR ad, prodding them to come back.

BAM! They just remembered you and click straight back to the order page.

See, the thing is, it’s not that they didn’t want your product or service yesterday, it’s just that life got in the way!

Hence the power of Retargeting ads.

Why do you need this...?

Website visitors who are retargeted with display ads are more likely to convert by 70%​

​The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad

10 times higher than the CTR of a typical display ad

Studies have found that people need 7 touch points before they commit to purchasing

​​68% of marketing agencies and 49% of brands have a dedicated budget for retargeting (that's how important it is!)

​​Retargeting ads lead to a 1046% increase in branded search

The problem is, most advertisers ONLY Retarget on ONE ad platform.

However, the secret to success with Retargeting is by advertising on MULTIPLE ad platforms:

Facebook

YouTube

Instagram

Google Search

Google Display

Why?

Because your customers are on MULTIPLE channels.

By leveraging multiple ad networks to ONLY you existing website traffic, you can easily sell 50% more of your products / services.

And what most people don’t realise is that you can do so for as little as $5/day.

And I’m going to show exactly how (step by step) in just 14 days!

Here Is A Basic Overview Of What's Included In The
14 Day Challenge...

​Each day (of the 14 day challenge) I will send you a video (or two) of the next step in setting up the campaign. Each video is clear, concise and (importantly), completely achievable!

We will have a dedicated section inside my membership Teach Traffic (just for challenge peeps), so you can ask me questions directly about each step if you get stuck. Don’t worry if you do, it’s completely normal and I am here to help.

​Note, at the end of the 14 days, you will lose access to the forum section of my Teach Traffic membership - BUT you will still get access to the content. The only thing you lose after the 14 days, is the ability to ask me questions. Unless of course, you are wow'ed and amazed at how awesome our training is, and you decide to stick around and join Teach Traffic (many do, but of course, no obligation)

Cost: $10 (one time fee)

Here Is What Some Of Our Past Challenge Participants Thought Of Our Retargeting Challenge…

​​The challenge was good. Take always we how cheap and powerful retargeting is. I’ve done a lot of selling to the news feed recently, so hadn’t given that strategy enough weight. Also how I need to get YouTube in the mix! Great focusing exercise for me...
JAMES EAGER // Business Owner
Retargeting was something on my list of things to get in place.

Watching the videos giving a step by step, go here, click this, enter that type of instruction made me feel much more confident when setting up the google and FB ad platforms. Because I never knew if they were set up correctly, this stopped my taking action to place my first ads as I didn't know if I would be just wasting budget.

Ilana, your tone is friendly, this helps make the viewer feel at ease. I hope this experiment was a success for you, I am so glad I joined in and took action.
IRENE CONLIN // Business Owner
As far as 14 day challenges go, I think you have well and truly over delivered in terms of both content and value. Though I knew it would be from reading your blog and some of your content.

Also, the fact that you were so interactive answering questions and giving feedback was another real point of difference that a lot of people seem to lack.

It has been amazing info, just what I needed as I'm getting started with my own and clients ads again after some time away.
TIM BAKER // Agency Owner

The Good News Is…

You Can Learn Exactly How To Create A (High Converting) Retargeting Campaign On Both Facebook And Google
In Just 14 Days!

The Big Picture

I will cover a high level (helicopter view) of the overall strategy. That is, exactly HOW you will be looking to convert your visitors into customers! Strategy is the KEY to success with Retargeting and I’ll share with you the easiest (and often MOST profitable) Retargeting campaign that you can use in ANY niche.

Strategy before execution, always!

Mapping Out Your Strategy

This is where we put pen to paper and I’ll help you map out exactly what the strategy will be for your business.

Since we have been doing this for so long, I will also share some real-life examples to get you excited about the endless Retargeting opportunities that are available. You will soon see, it is only limited by your imagination!

Setting Up Your ‘Digital Plumbing’ On Google

Here I will show you exactly how to get all your digital plumbing sorted. That is, where to find your Google Retargeting code, connecting your Google Ads account to Google Analytics and YouTube, and all that techy stuff. Super important to get right from the very beginning.

Setting Up Your ‘Digital Plumbing’ On Facebook

Much like day 3, we will be sorting out all the digital plumbing on Facebook and Instagram. That is, finding your Facebook pixel and connecting your Facebook Ads account to your Instagram account. Also super important to get right from the very beginning.

Creating Retargeting Lists (Overview)

Retargeting ‘lists’ form the basis for how a Retargeting campaign is created and on this day I will teach you exactly how Retargeting lists work. The real success with Retargeting lies in the segmentation and I’ll reveal the easiest way you can think about segmenting your audience.

Creating Retargeting Lists On Google

On this day, I’ll show you step by step (via a live screen walkthrough so you can follow along easily) how easy it is to create Retargeting lists on Google.

Plus we will also show you how to create a dedicated list of your ‘buyers’ so you don’t make the common (money wasting mistake) of showing ads to people who have already purchased!

Oh, and I’m also going to throw in a bonus session on how to create a list of people who have watched ANY video on your YouTube channel! Perfect for folks who get lots of views of their YouTube videos.

Creating Retargeting Lists On Facebook

Just like on Day 6, I’ll show you how to create Retargeting lists on Facebook. Plus I will also show you just how easy it is to create Engagement lists – that is, an audience of people who have engaged with your Facebook page, or watched any of your videos etc. Super powerful audiences.

Account Structure (Overview)

Here I will cover just how the Google and Facebook Ad accounts are structured. This will make creating a Retargeting campaign (at the end of the Challenge) a breeze, and also for any future campaigns you will be creating going forward.

Setting Up Conversion Tracking On Google

Setting up the proper tracking is critical to knowing if your ads are working. On this day, I will show you how to set up conversion tracking so you will know which specific ads are working, and equally important, which ads are NOT working.

This will help you fine tune your account so you can turn UP the WINNERS and turn OFF the LOSERS

Setting Up Conversion Tracking On Facebook

Much like Day 9, I’ll teach you the same thing, but on the Facebook Ad platform.

** Oh, and don’t worry, this will be updated with all the latest tracking changes with iOS 14!

Writing Your Ad

Writing good ads is both an art and a science. On this day, I will share the ESSENTIAL components that make up a winning ad. Plus I share some awesome examples that you can get inspiration from.

Bonus: I will also show you how you can find your competitors ads that they are running on both Facebook and Google!!

Creating Your Retargeting Campaign On Google

​Here is where it all comes together. I will show you (step-by-step in a live-walkthrough) how to set up your Retargeting campaign on Google and avoid ALL the Google ‘gotchas’. That is, common, money wasting, traps that so many advertisers fall into.

Creating Your Retargeting Campaign On Facebook

Much like Day 12, I’ll teach you the same thing, but on the Facebook Ad platform.

Plus, I also show you how it can run on auto-pilot so you can focus on other parts of your business.

Understanding The Data

Creating Retargeting campaigns is one thing, understanding the data behind it is another. Since I used to work as a data analyst (see my About section below), I will demystify all the data behind your campaigns.

I’ll teach you which are the most important metrics you only need to focus on so you don’t waste any time.

Plus I’ll show you how to identify your winning ads (since all the tracking will be set up properly) and how you can turn off the losing ads and double down on your winners.

​Why Learn With Ilana?

Hi, I’m Ilana Wechsler, former data analyst, turned PPC expert. I discovered the world of PPC about 10 years ago when I left the corporate world as a data analyst.

Funny, I’m actually not the usual sob story of someone who hated their job and always dreamt of being an entrepreneur – *yawn* (I swear, I’m VERY different to those ‘other’ Internet Marketers with their never-ending ‘rags to riches’ stories).

Truth is, I actually loved my job and had every intention of going back when I left for maternity leave.

But, to cut a long story short, I fell hopelessly in love with my son. Unable to bear the thought of only seeing him on week-ends, I decided to work from home.

Through a process of exploration, I discovered the world of PPC which was the perfect fit for my skills as a data analyst. I quickly fell under the spell of PPC and became even more enthusiastic when I saw the results I am getting for my clients!​

​Fast forward 10 years (and 3 kids later!), I’ve been running a dedicated PPC agency for many years where we have managed over $30 million on behalf of clients.

Now, I teach people how they can run profitable ad campaigns without needing an agency, here at Teach Traffic.

I also speak at numerous high level conferences around the world, such as:

  • Social Media Marketing World – San Diego (2019, 2020)
  • Sellers Summit – Miami (2019)
  • Digital Marketing Skillshare – Bali (2019)
  • SuperFast Business – Sydney (2018, 2020)
  • Digital Marketers Australia – Melbourne (2020)

I guess you could say that Pay per Click is a bit like another ‘baby’ —I’m a bit obsessed!

When I’m not helping people get amazing results from their PPC campaigns, here in Sydney. I wish I could say we simply take long walks on the beach, but the truth is ‘family time’ mainly consists of running between soccer practice and kids dance classes, as any fellow parent will know.

Work Smarter Not Harder In​ 2021 And Grow Your Bu​​​​siness
With Hyper Targeted

Pay Per Click Retargeting ads.

​Some Frequently Asked Questions...

​I want you to start making a huge ROI from our first training together. I am hoping you will be interested in further training once you see what results you can achieve with the right help and support.

Don’t worry, that’s why you have access to a dedicated Challenge section inside Teach Traffic. So you can ask me questions directly!

Yes, you will get access to the training material after the challenge is over. However, unless you decide to continue with Teach Traffic, you will lose access to the forum which gives you the ability to ask me questions.