How To DIY Your SEO With Kate Toon
In the Podcast:
00:37 – Episode & Guest Overview
04:05 – Essential Steps in Doing “DIY SEO” in Your Business
06:33 – Understanding What Really Matters in SEO
12:17 – Site Loading Speed and Why Does it Matter
14:38 – Keyword Selection Matters
20:20 – Determining if a Competitor is Too Big To Conquer
24:03 – Guidelines Around Links and Format of Your Content
25:27 – Easy Ways To Get Links To Your Website
28:06 – What’s Working Now in 2020 in Terms of SEO
30:00 – Learn More About Kate Toon
Episode & Guest Overview
Ilana:
Welcome back to another episode of Teach traffic. I’m your host, Ilana Wechsler. And in today’s episode, I’m going to shift gears a little bit, not going to talk about paid traffic or any type of paid traffic strategy.
We’re going to talk about SEO now. You probably no I am no SEO expert. So I have brought on an SEO expert called Kate Toon from KateToon.com.
Many of you have probably already heard of Kate. She’s quite well known in the industry and we cover “How to DIY your SEO”.
So like paid traffic. You don’t actually need to hire an agency in order to run profitable campaigns like I teach inside TeachTraffic.com and SEO is the same.
Many businesses don’t actually need to hire an SEO agency. It’s kind of over-engineering things. As long as I get the basics right, you can actually DIY your own SEO which is what we cover in today’s episode.
So we will be preparing show notes so don’t worry if you’re listening to this while you’re out and about and walking.
You can download the show notes at TeachTraffic.com where we cover all the different ways because we do cover a lot of information so definitely check out the episode show notes at TeachTraffic.com and you’ll also get links To Kate’s free SEO course, etc.
So let’s get stuck in today’s episode.
Kate Toon:
Hello, hello, it’s lovely to be here. I love it when you say that you know enough to be dangerous. I think I know enough about ads to be horribly dangerous.
You know, like I said, I know not very much at all. It’s funny, isn’t it? I think people often assume that because you do one side of this kind of equation, you should know everything about the other side. But it’s not necessarily true, because they’re very different disciplines.
They have very different disciplines. And even though they are on the same page of Google, at least, they are completely different spheres.
And they really have actually nothing to do with one of each other. And I only know enough about SEO to be dangerous, because that’s actually Fun fact, what I used to do before I started ads, and then I realized I’m not cut out for this game.
So you went to the dark side, you went to the dark side. So as organic people were very much poopoo the ads and the ad people, I don’t know, if you poopoo SEO, but you’re like, it’s gonna be a slower, much slower route to success.
So it’s interesting, I think.
Ilana:
It is, I guess personally, I felt that I was enemies with Google with the whole SEO game. And I kind of, I’m a lover, not a fighter, you know, I want to be friends with Google.
And so, therefore, that’s how I switched the game.
However, anyway, we digress. So today, we’re going to talk about how to DIY your SEO, because, like ads, I actually think that for many, many small businesses, often you don’t need to hire an agency, you just need to bid down the fundamentals.
And you need to kind of get it to get those basics right. And then maybe one day when you grow your business much, much bigger, then, by all means, is a business case to hire an agency but for many people, just like with running ads, if they don’t spend much money, it’s kind of like over-engineering, getting an agency.
Essential Steps in Doing “DIY SEO” in Your Business
So let’s go through some of the critical steps that business owners would need to do to DIY their SEO.
So, Kate, what would be the first thing that somebody would need to do if they’re going to DIY this?
Kate Toon:
I think the first thing is not anything technical or practical. It’s really more of a mindset shift, I think you need to change your view about what SEO is because it’s got quite a negative reputation.
So we’ve all had emails that say, hey, greetings of the day, I can guarantee you number one ranking, or I’ve looked at your site, and it’s really flawed and you need to fix this, this and this, and I’m an SEO consultant.
So, unfortunately, there seems to be this kind of ambulance chasing kind of carpetbagger, snake oil association with SEO, which is not great.
And also, there are other negative mindset points that it’s changing all the time and therefore is impossible to keep up with, which is not necessarily true. And that also means that it’s incredibly technical.
And you’re going to need some kind of degree in computer science. To be able to make any progress, which again, is not true.
I’ve had people who barely understand what an internet browser is pass through my course and get amazing results.
So I think the mindset shift is the first thing, you know because I think there’s a lot of negative connotations.
I don’t know if you agree, but it’s got a bit of a bad rep.
Ilana:
Look, I mean, I do agree, and I think the ad space as well as an equally bad rep. And there’s, I mean, I guess kind of rightly so, you know, there’s a degree.
Kate Toon:
Yes, um, you know, unlike ads, which you pay your money, you get your click, it’s all very transparent, you can see, you know, you may not be happy with the price of your bid that you’re paying, but it’s all laid out there for you.
And the problem with SEO is it’s a bit like PR, you know, with PR you can write a brilliant map, press release.
You can send it to all your media contacts, you can do everything you want to try and get that story live, and it cannot go live, you know, it just doesn’t get picked up.
With SEO, you can do a lot of work and it’s not actually that viewable to the user or things that people want to achieve. Just don’t have And if you don’t really understand what’s going on, you can feel like you’re paying a lot of money not to get the results that you want.
So, the first step, I think, is the mindset. And the second step, I think is getting clued up on the monocular. And the words and the, you know, the important elements of SEO. So you don’t get bamboozled, whether you’re doing it through learning yourself, or whether you’re hiring someone because there’s a lot of conflicting opinions out there.
There’s a lot of people going rah rah, rah, you have to do this. So understanding the basics, I think is the next step.
Understanding What Really Matters in SEO
Ilana:
Yeah, cool. Well, I mean, I guess it’s the same in the ad space. There’s so much jargon in the jargon that is used to really confuse people and wow, people into thinking it’s something really complex and technical and therefore must hire an expert.
All right, so what is some of that jargon or as you say, the vernacular that people need to understand to really break down those basics.
Kate Toon:
Well, an important thing which is a weird one is people get very obsessed with ranking with SEO, you know, got to rank number one.
And although ranking is important, it’s actually not as important as you think it is.
That sounds such a weird thing to say, because honestly, the whole goal of this, we hope is to get to the number one position in Google. But it’s a complicated thing.
Because being in position one in Google, probably these days get you about maybe 30 to 33% of the traffic and organic, but it depends on these days because we’ve got ads, we’ve got the local pack, we could have the shopping carousel, we could have videos, depending on the search term that you use, the search engine results page changes dramatically.
So your position one is actually below four ads, three local packs, image, you know, the map, and then you are so…
Ilana:
They also have that featured snippet as well sometimes…
Kate Toon:
Yeah, it depends on the search query.
So if you if you are searching, it’s an interesting question so you know the keyword that you choose, so if you’re choosing if you type in “Piglet”, you know, you’ll get one type of result if you put in “Cute Piglets”, the SERPs will change the search engine results pages will change dramatically to show images and videos because they assume you want to see piglets.
If you search for “How to Make a Piglet Jumper”, then it will start to get featured snippets and videos. So the search query changes things a lot.
And so your position one could actually be halfway down the page.
But the thing is, as well being in position one, it doesn’t mean as much as it used to in terms of what you are in position one for. Does the keyword that you’re ranking for half conversion intent?
So a lot of these dodgy SEO companies will say, “Yes! We can get you to number one position for this keyword!” Because that keyword has no volume. No one’s ever tried typed in, it has low competition. And the reason it has low competition is because it has no conversion intent.
So I often see people going “Well look, I’m in position one for this keyword!” And I’m like, I don’t think anyone’s ever typed that keyword into Google number one and number two, that person that types that does not want to buy the things that you sell.
That’s the most important metric when it comes to SEO, it’s not ranking. And it’s not even traffic to a degree it’s conversion.
Ilana:
100%
Kate Toon:
You could get oodles of traffic to your site. But if it’s not relevant, if it’s not targeted, then you’re not going to convert them.
So I think understanding that ranking isn’t everything is one of the most important.
And then after that, you need to understand the three core elements of SEO which are simply technical, contents, and links.
So technical is all about where your site is hosted, what platform you use, whether it’s WordPress, Squarespace, Shopify, how fast your site is, how good it looks on different devices, mobiles, iPads, and how crawlable it is.
There are a few other elements like schema and amp, but I won’t go into those. But essentially building a solid site on good foundations that’s not technically flawed. That’s the number one thing.
Most people skip that stage though, because I move straight into content because we understand content, we will read your work and we all think we can write.
So again, the content is about the words on your page, the pages, posts and products that you have, how well optimized are they? Do they solve customer pain points? Do they answer questions? Are they well written? Do they pass readability tests? Are they nicely designed? Or are they sticky? Are they engaging?
Do they lead through to conversions, that’s content could be video as well. And imagery. And then finally links. So again, a hugely underestimated and hugely manipulated part of SEO.
So Google views links from site A to site B like a stamp of approval.
So you know, I’m going to be on your podcast, you might give me a little bio in the Episode Notes, and you will link Kate Toon to my website, and Google go on and on. It’s a pretty cool chick, you know, she’s got a good reputation and she’s linked to Kate.
So I’m going to pass a little bit of Ilana’s SEO love through the tube, link to Kate’s website, and it kind of lifts you up, you know, your authority increases and it lifts you up, but it’s all about the quality of the site.
That’s linking to you. It’s not about the quantity. So not having hundreds of links, but having, you know, hopefully hundreds of links that are really from good solid websites, not Russian porn sites, or weird directories or comment spam.
So really technical content, and links are the three pillars of SEO that you need to get your head around.
Ilana:
Okay. And so if we’re going to do, we’re going to be DIY our own SEO, those three pillars. Do that in that order?
Kate Toon:
Yes, absolutely. So, and again, this is the issue. So, you know, maybe you’ve gone out, you’ve had a website built by somebody who told you that they understood SEO, and then you start to look at some of the technical stuff and you find that your site is flawed, and that maybe it takes 25 seconds to load or some kind of block has been placed within it, which means it’s not indexable by Google.
So until you get that fixed until you get your site speed down until you have a site that looks good on a mobile device, and you make sure that all the pages are reachable. There is no point filling your site with content.
Because it’s like, you know, building a beautiful holiday Island Resort, with, you know, a swimming pool and everything. But there’s, you know, the plumbing doesn’t work and there’s no electricity. So you can get people there, but they’re going to have a terrible experience.
And then you move on to content…
Site Loading Speed and Why Does it Matter
Ilana:
Hold on one sec…before we, before we move on to the content, let’s say somebody, one of our listeners thinking, “Okay, well, how do I know how long it takes my site to load? How does someone find that out?”
Kate Toon:
There are lots of tools out there, one that you can maybe put up in the show notes is called Pingdom Site Speed.
So it’s a free tool, you pop your site, and you choose your location, and it will tell you roughly how long it takes that site to load.
It’s not a perfect science. But once you look at that, you know, you’re hoping for your site to load in around three seconds. That’s what we want, the faster the better.
Ilana:
And let’s…Sorry, I was just gonna say and let’s say it doesn’t, let’s say it loads that 10 seconds.
What’s a way that you could increase the site speed?
Kate Toon:
Yeah, I was just gonna…
Ilana:
Oh sorry!
Kate Toon:
No, it’s okay. The biggest factors when it comes to site speed are usually big images. So people have uploaded gigantic images that take a long time to load.
So reducing the physical dimensions of your images and the file size, that will probably make a big difference. The other one is people get a bit carried away with plugins and apps.
So you know, on WordPress plugins on Shopify apps, you know, they’ve got an app for everything, a plugin of everything. And you need to maybe kill some of your darlings and get rid of some of your plugins.
And feeds can be a big problem. So having content is pulling from Instagram or Facebook. So you know, there’s Instagram feeds, because obviously, they have to go to a different site, get that content and bring it back.
And then just, you know, things that wiggle and jiggle. So CSS and JavaScript is something that we talk about with websites.
So you know, if you’ve got to navigate an advocate, you know, something on your site that rolls and floodwalls every time you move your mouse over it.
Really think about whether that is adding to the user experience, or it’s just kind of like, glitter on a pig. That’s a terrible analogy.
But you know, I mean, do you need it? you know, obviously, that you want to have a great user experience. And but, you know, the thing is, if your site doesn’t load, then all the jiggling and wiggling in the world is never going to matter.
You know, sometimes you have to compromise so that you have good functionality. Yeah. And and then obviously, the other big thing is hosting where you host.
So some hosts are faster than others. And if you can move to a better hosting company, maybe you’ll improve that as well. So lots of things at play with speed.
Keyword Selection Matters
Ilana:
Okay, cool.
So let’s say we’ve got the technical stuff down, Pat, we move on to the content.
You sort of touched on, you know, the words on the page, and is this I guess we’re really copywriting comes in, or is this more around keyword selection?
Kate Toon:
Well, keyword selection is the first step because again, lots of people write their website without really thinking about what someone would type into find their websites, they don’t think about their audience.
The thing I often say is lots of websites don’t pass the we-we test, you know, the site is all about we do this and we do that.
And we are, you know, we want to tell you this marketing story, and much less about you want this, your problem is this, so they’re not customer focused.
So, yes, you need to sit down and you need to think about what would someone type into Google to find a site like mine, and who else is competing for those terms.
So say, you know, you make, you know, handmade leather goods. And you know, you might think, well, I’m just going to go with handmade leather goods, that’s the keyword I’m going to go for.
But once you put it through some keyword tools, you might find that actually, no one’s typing in handmade leather goods.
So typing in handmade leather handbags, they’re typing in specific products, or they don’t care about the handmade aspect, or they’re not looking for leather, they’re looking for clever, you know, or maybe people are typing in handmade leather goods, but the people who own that space already, just so powerful that you’re never going to be able to compete with them.
So you might have to choose a more complicated keyword or a longer keyword like maybe you go for “affordable handmade leather goods” or “handmade leather goods”, “New Zealand or handmade leather goods Wollongong” you know, you add a location or an adjective to give you more opportunity to compete for that keyword just like with AdWords, you know, some ad words, the bid price is so high, you’re never gonna go for it.
So you have to maybe move slightly down the food chain and get things that have yes, slightly less traffic site less volume, but you have more chance of actually appearing for.
Ilana:
Yeah, I like what you sort of touched on before in terms of it’s all about the conversion rate of that keyword, you know, position and traffic is irrelevant.
And it’s so true, because what I find the mistake that many SEO people make is they focus on these high traffic keywords.
And those keywords don’t convert for me, it’s quality over quantity, right.
And I guess where the ad side comes in To sort of counterbalance that the SEO argument is that Google ads will reveal to you what are your converting keywords that you should then invest in SEO.
And we’ve had many people either do my course or in my agency, run Google ads for the sole intention of just doing it for three months to buy that data to buy that conversion data, which keywords convert to actually make the phone ring.
And then if it’s unprofitable, they stop the Google ads. So they’ve turned that expense actually into an investment, and then invested in those keywords in SEO.
Kate Toon:
Yeah, 100% agree. As I often say to my students, one of the best things you can do is do a three month ad campaign.
And that’s going to reveal a lot because you can use all the tools but the tools, you know, they’re using other people’s data.
They’re not using your data and your site. So you’re going to find out some real gems, not just in terms of the keywords to use, but also which copy converts because that ad copy can then be used for your title tag and your meta description, that little description that comes up in the search results.
If you found that by mentioning free shipping, you get twice as many clicks as when you don’t? Well, then great you work free shipping into the meta description of your home page.
So it doesn’t just help with, you know, the keywords you choose. It helps with the copy that you write as well.
So it’s a great idea. That’s why we’re not in competition. You see, we’re in perfect partnership like Batman and Robin, I think! (laughs)
Ilana:
I’m Yin to your Yang! (laughs)
It’s funny, actually, you mentioned ad copy, because I used to do a lot of Google ads for dentists.
And we used to split test ad copy. And so we’d go for the type of person that was interested in paying a premium so that our ad copy would say, you know, latest technology, use pain free treatments and all that kind of stuff.
Contrast that to you know, we’ve got payment plans available. We’re affordable and you know, seeing the difference in click through rate and conversion rates was a really fascinating psychology. Cool experiments. So yeah, definitely lots to be gained with that.
And touching on one other thing with that is that I don’t know about you, but I have an aversion to using the Google Keyword Planner, because the traffic estimates they give you for a keyword. I know from running Google ads and the actual data that comes through this so wildly wrong.
And then I’m kind of convinced it’s a relative measure against other keywords. And so, you know, running Google ads for a short period of time is just a way to get a really accurate volume of traffic.
Kate Toon:
I agree. Because you know, all the tools are out there. You know, you’ve got MOZ, ahrefs, Semrush, keyword finder, there’s millions of them.
The data varies so much across those platforms, because they’re all using slightly different methodologies.
And the data, it’s all just kind of averages and they use weird kinds of Boolean averages that don’t kind of make sense. And so again, you know, yeah, I totally agree.
It’s interesting relative to other keywords, is it exact? Are you actually going to get that volume? Probably not.
And that’s the problem with using other people’s data to calculate your results. It’s only indicative I think people take it a bit too literally and go I’m exactly going to get 10 visits a month from this keyword.
No, you’re probably not, it’s gonna vary, but it’s just an average.
Determining if a Competitor is Too Big To Conquer
Ilana:
Well, and I mean, if you look in the Google Keyword Tool, they all end in like either one or two zeros.
So, that is revealing, you know, in of itself that it is an absolute estimate. Yeah. Um, you touched on before about, you know, if you look at the competition, if that other competition or competitor rather, is a behemoth, and it has got is too big to conquer.
How do you determine that if that competitor is too big to conquer?
What’s that based on?
Kate Toon:
Well, I think there’s, there’s a degree of common sense, you know, so if you start to you know, you can stay in the tools a lot of people stay in the tools, but the best thing to do is you know, spend some time actually on Google go incognito, it’s not perfect, but it does de-personalize the results and little bit and just start putting some of your terms into Google and seeing who comes up.
Most of the time you yourself will be able to identify the big players because you’re in your own industry.
You know, like if you’re going after I was looking at a client this morning as pet food products and the first sight that came up for the term that she was going for was a larger Australian National pet food brand.
She’s not going to beat them. But equally that’s not necessarily a problem because they were result one. The person in position two was a very small local business so she could be in position two and you still get a fair amount of the traffic in position two and also there’s a degree of, you know, shopper choice that some people might go I don’t want to buy from them.
I don’t want to buy from Kmart, I want to buy from this smaller business I want to buy local, so you know you don’t if the top spots are gone or even the top two spots, it doesn’t mean you might not get some traffic because of that.
The other thing you can use other than just kind of and common sense, some platforms will give you something called a Keyword Difficulty rating. And you can also look at domain authority. So Moz has this idea that every domain, every website builds up authority with Google and actually can score your site.
And largely they base that on the number of backlinks that you have.
So you know, if you were to put your website into Moz domain authority tool, maybe it would come out with a domain authority of 22.
And mine might come out with a domain authority of 27. And roughly what that means is, if you and I were both going after the same keyword, I would most likely win because I’ve got more domain authority.
So that’s another metric that you can use as well. And you can also look at the number of backlinks a site has pointing to it.
So if a site has 10,000 backlinks pointing to it, well, obviously that’s going to take you quite a while to get that many backlinks, so you’re probably not going to beat them for that particular keyword.
So there’s a few different ways to look at it.
Ilana:
Okay, but really, you’d need a tool to do that.
Kate Toon:
Well, you can use a tool you can use common sense, you know, a big part of keyword research with organic SEO is, you know, you look at volume, it’s always about volume, which keyword has the most volume?
Then you look at conversion intent, which keyword is likely to actually sell your stuff?
Then you have to look at things like product fit, do you actually have a product or service on your site that matches that keyword?
Are you just randomly picking things? Then you have to go to the search results and go what’s already there? Like, did they just pick the best thing they could find?
Because Google isn’t perfect, because you know, we think it is. You think it’s amazing.
But maybe the top result, when you click through, it’s not actually the really great result for that keyword. And if you can produce some content, that’s a really great result for that keyword over time.
Google will see people pogoing out of that first result, and then staying on your result because your content is better, and over time, it might flip you into the top position.
So that you can also look at its relevance and best match, you know, as Google just picked anything because there wasn’t anything that was quite right. And that can be a real opportunity for you as well.
Guidelines Around Links and Format of Your Content
Ilana:
Yeah. Cool. And lastly, on that content pillar that we’ve been talking about, are there any sort of guidelines around links and format of your content which sort of contribute to your SEO?
Kate Toon:
Well, you know, the basic, basic point is that the longer the copy, the better it will perform, but it really does depend.
So longer copy tends to rank higher, get more shares, get more links, but that’s generally I think, a common sense thing.
If I spent six minutes reading your article, I’m more likely to share it, because I want to kind of prove that I just spent six minutes reading your article, I’m more likely to comment on it because I was engaged all the way through, you know, but really, it’s the simple equation is the copy should be as long as the copy needs to be.
So if you’re starting to write content, and it feels like too little butter scrapes over too much bread, then you need to stop, you know, so, a recipe for how to boil an egg that can be 100 words long because that’s all you need to know, you know, an article on You know, the central way to run a PR business might end up being 5000 words, because it’s a complex topic.
So you have to think about the format of the audience and what they want. You know, you can do a post, which is the number one tip to getting your ads to appear in Google.
Or you could do 101 ways to get your ads to appear in Google, those articles have different audiences, different appeals, and might both do well, so you just have to experiment.
Easy Ways To Get Links To Your Website
Ilana:
Yeah, cool. Let’s get into that third pillar of links.
Cuz I mean, I don’t know, maybe some of our listeners haven’t heard, but I’ve definitely heard it bandied out in the marketplace that, you know, links are irrelevant.
Got nothing to do with SEO, which you and I both know, is completely untrue. So what are some easy ways that people could get links to their website?
Kate Toon:
Everything’s irrelevant these days. I don’t think people just decide. I think Google just decides where your site ranks based on the color of your knickers.
I don’t know. Because, you know, it’s called the internet is a web, you know, Google wants sites that link to each other. That’s the whole basis, the whole premise of what we’re doing here.
And so Google’s idea, or Google’s best practices that you shouldn’t build links, you should just earn links by being awesome, you know, so you are an awesome business, and people just gonna link to you, because they just love you, then that’d be great.
So of course, we have to do a degree build links, most people will start with the lowest hanging fruit. So social media platforms, but those links don’t count.
So links from Facebook, Twitter, LinkedIn, they don’t count as links as such. So they don’t pass any authority to your site. The next place people generally go is directories.
But again, obviously, anybody can list in a directory, so you’re kind of just getting links that other people can get. So the basic premise is that the harder a link gets, the more worthwhile it is to have.
So you know, for example, I’ve been a guest on your podcast, I will get a link But that’s taken some time to organize. I’ve been sitting here doing the podcasts, other benefits, of course.
But if I didn’t manage to get this link in two minutes, you know, it’s a harder link to get. Maybe if I managed to get a press release written, and I got it in the Sydney Morning Herald and they linked back to my business, it would be very hard to do, but that link would be very powerful.
So most links these days, I think are built through relationships. I’m big into relationships, I’m big into good karma SEO.
So, you know, if you’ve worked with a supplier, and they’re great, give them a testimonial. They’ll pop it on their homepage, and they might link back to you, if you know three other businesses in your local area that you really love, maybe list them on a suppliers page of people you love, and maybe they will do the same for you.
If you build a profile for yourself, you speak at events, you do podcasts, you’ve written a book, then obviously, when you go and talk about that thing, you’re going to get links.
There’s lots of different ways you just have to be a bit more creative than thinking. I’m going to go to directories. I’m going to shove my link into the comments on other people’s blog posts. So those things don’t really have much sway.
What’s Working Now in 2020 in Terms of SEO
Ilana:
Right. And now in sort of 2020, I know this, you know, you and I work in a space that changes the only constant yet, on the flip side, the fundamentals are still often the same.
What would you say, is working now in 2020, that people should be aware of if they are inspired, and they want to DIY their SEO?
What’s something that they ‘re sort of working on right now for people?
Kate Toon:
Well, I mean, everybody at Google, they just have one line that they keep repeating, you know, just build a really good website.
And that sounds so obvious and so basic, but I would say 90% of the websites I look at are not really good. You know, they have poor content. It’s not clear what they do. They have giant images and sliders and Instagram feeds that are terrible on mobile. There’s no contrast. The buttons are too small for me to tap. The contact form has 75 fields, the shopping cart process takes seven days to load. You know.
So I think, you know, a lot of the basics aren’t being done, you know, having a site that loads quickly and looks decent and tells customers what you do that most businesses don’t even have that, you know.
So, and then obviously, there’s trends coming up, we’re using our mobile devices more and more, we’re starting to talk more to devices.
So voice search is becoming more of a thing, which means our copy needs to be more conversational and voice like, so that Google can match it up better.
But really, it’s what you just said the basics apply, and most people haven’t even done the basics. Most people aren’t operating at the level of, you know, some of the clients I’ve worked with, like Pedigree Chairman, Commonwealth Bank, you know, they’re, they’re at the pointy end of SEO, they’re having to be really ingenious.
Most small business owners and even medium sized business owners. They don’t, they’re not at the pointy end. They need to cover their basics and they probably haven’t.
Learn More About Kate Toon
Ilana:
Well, that’s Then provides the perfect segue, I think into your fantastic course which people can learn all about how to DIY their SEO.
So maybe Kate, do you want to tell us how people can find out about that and where they can find out a bit more information about you and what you do?
Kate Toon:
Well, yes, you can. You can Google “Kate Toon” isn’t there’s not many others so you can find all my bits and bobs there. But I have a free course. To help people get started.
It’s called “SEO Nibbles”, not nipples – nipples would be a mistake. I wish I hadn’t called it that. But there you go. So if you Google SEO nibbles.
I’ve got a three day free video course. Which is not you know, it’s not one of those ones where I have to go, why did I just waste an hour of my life. It’s quite comprehensive.
And we’ll take you through a lot of what we’ve talked about today, but also will help you make that decision about whether this is something you want to DIY or something you want to outsource.
And if you do want to outsource, it includes a checklist of kinds of chicks. wixey questions to ask our SEO consultant and the answers that they should give. So you can tell whether they’re good or a little bit dodgy.
Ilana:
I like it, because there are definitely lots of sharks out there. Awesome!
So I guess people go to KateToon.com. And from there, they can find a bunch of…
Kate Toon:
Our adventures out there…
Ilana:
And their SEO adventure…
Kate Toon:
Adventure! (both laughs)
Ilana:
Kate thank you so much for taking the time out of your super busy day.
I know you’re a really busy person. So I really appreciate you and your time. And thanks for coming on today’s show.
Kate Toon:
Thank you so much. And don’t forget, you can listen to your episode on my podcast, where we talk about all things add.
So my pods called the “Recipe for SEO Success”. If you want to hear Ilana on my pod, we did a pod swap.
Ilana:
We did a pod swap! (both laughs)
Kate Toon:
Thank you!
Ilana:
Thank you so much, Kate. It’s awesome!